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National Advertising Division Finds Certain T-Mobile Claims Supported, Recommends Modifications to Others; T-Mobile to Appeal
In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by T‑Mobile US, Inc. for its Wireless Communication Services plans and T‑Satellite service, finding that certain claims related to price increases were supported, while recommending that other price‑hike, satellite coverage, and added value claims be modified or discontinued. T-Mobile will appeal the National Advertising Division’s (NAD) decision regarding the chal
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[{"type":"image","alt":"BBB NATIONAL PROGRAMS","displaySize":"","headline":null,"caption":"BBB NATIONAL PROGRAMS","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":137,"url":"https://media.zenfs.com/en/globenewswire.com/4f58b6fb7f1cd93cf323c25bf80e599e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/f1ArRhvAxfYQwmOTrD0dsA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE5MjtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/4f58b6fb7f1cd93cf323c25bf80e599e","width":300,"height":137}},"lazy":false},{"type":"text","content":"In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by T‑Mobile US, Inc. for its Wireless Communication Services plans and T‑Satellite service, finding that certain claims related to price increases were supported, while recommending that other price‑hike, satellite coverage, and added value claims be modified or discontinued. T-Mobile will appeal the National Advertising Division’s (NAD) decision regarding the challenged claims.","length":518,"tagName":"p"},{"type":"text","content":"New York, NY, Jan. 08, 2026 (GLOBE NEWSWIRE) -- In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by T‑Mobile US, Inc. for its Wireless Communication Services plans and T‑Satellite service, finding that certain claims related to price increases were supported, while recommending that other price‑hike, satellite coverage, and added value claims be modified or discontinued. T-Mobile will appeal the National Advertising Division’s (NAD) decision regarding the challenged claims.","length":566,"tagName":"p"},{"type":"text","content":"AT&T and T-Mobile are competitors in the wireless telecommunications industry. At issue for NAD was advertising by T-Mobile promoting its new “Experience More” and “Experience Beyond” rate plans that highlighted plan features, the value of features and benefits in its Experience Beyond plan, plan savings versus competitors, and the frequency of its price increases compared to competitors.","length":395,"tagName":"p"},{"type":"text","content":"Price Hike Claims ","length":17,"tagName":"p"},{"type":"text","content":"In an eight-minute promotional video, T-Mobile claimed that “AT&T and Verizon have announced price increase over...