Press release
Alaska Airlines Chooses T-Mobile US as Preferred Wireless Provider
Alaska to migrate network wireless services to T-Mobile and partner with the Un-carrier to deliver 5G innovations the airline can use to elevate customer

About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nAlaska to migrate network wireless services to T-Mobile and partner with the Un-carrier to deliver 5G innovations the airline can use to elevate customer care\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nToday, Alaska Airlines, (NYSE: ALK) announced it has chosen T-Mobile (NASDAQ: TMUS) as its preferred wireless provider, uniting two Pacific Northwest-based companies with a common history of reinventing customer service and transforming their respective industries. Under the new agreement, Alaska will go all-in on T-Mobile by migrating the majority of their mobility business—including data lines, voice lines to the Un-Carrier. Alaska will leverage the power of T-Mobile’s cutting-edge nationwide 5G network to enhance the travel experience for millions of customers who fly Alaska every year.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211206005501/en/Alaska Airlines Chooses T-Mobile US as Preferred Wireless Provider (Graphic: Business Wire)\nWith air travel returning to normal, Alaska is looking to take advantage of the high-bandwidth, low latency capabilities of 5G to optimize every aspect of the customer experience—from ticketing to check-in, on-time departures and arrivals, baggage tracking, and much more.\n\n“As two Pacific Northwest-based companies, innovation is in our DNA,” said Alaska CEO Ben Minicucci. “We are excited to partner with T-Mobile to create a more seamless travel experience using T-Mobile’s next generation mobile solutions. The sky is the limit on what we will be able to create together for Alaska’s guests and employees.”\n\n“Alaska is a lot like T-Mobile in some really important ways. Besides both being based in Seattle, Alaska and T-Mobile have a long history of challenging conventional thinking in our industries and pioneering new ways to use technological innovation to put customers first,” said Mike Sievert, CEO of T-Mobile. “T-Mobile has always fixed customer pain points in the wireless industry, and it’s inspiring to help translate that to other industries with likeminded partners like Alaska.”\n\nT-Mobile’s game-changing nationwide 5G network also offers Alaska the opportunity to explore Advanced Network Services offerings, such as Multi-Access Edge Computing (MEC) and Private Networks to understand how these innovative technologies can imp...