Business
Global strategy
Global strategy.
About this update from System1 Group Plc
[{"type":"text","content":"\n BrainJuicer Group PLC\n11 February 2008\n\n\nPress Release 11 February 2008\n\n\n\n BrainJuicer Group PLC\n\n ('BrainJuicer' or 'the Company')\n\n BrainJuicer reinforces global strategy\n\n\nBrainJuicer Group PLC, (AIM: BJU), a leading international online market\nresearch agency, today announces the appointment of Susan Casserly Griffin as\nVice President of Marketing and Business Development. Susan will be based in\nNew York and will work with BrainJuicer's global offices, which service clients\nin over 50 countries.\n\n\nSusan joins BrainJuicer with over 20 years experience in the market research\nindustry in both the client and consulting roles. Having most recently served\nat Global Market Insite (GMI) and at Aberdeen Group, Susan started her career at\nthe American Stock Exchange, where she rose to the position of Vice President of\nAdministrative Services. In these and other roles, Susan has established herself\nas a highly successful marketeer and business development professional. She has\nbeen brought in to this new position at BrainJuicer to serve a global role to\nbuild awareness and to help drive the Company's business forward, particularly\nwhere BrainJuicer serves clients with a multinational footprint.\n\n\nSusan will be supporting Ari Popper, North American President, as he continues\nBrainJuicer's previously announced strategy of US expansion from the Company's\ncurrent offices in New York, which will include strengthening the Company's\npresence in Los Angeles. Ari joined BrainJuicer from his previous role at\nMillward Brown as Vice President and a senior manager of their LA office, and is\nnow pursuing BrainJuicer's North American expansion through both new and\nexisting clients.\n\n\nJohn Kearon, CEO of BrainJuicer, commented: 'The Board is excited about the\npossibilities that are becoming apparent for our worldwide offices, as\nBrainJuicer establishes itself as a global Company with a presence in all of our\nstrategically important markets. This local presence makes a great difference\nto our clients, whose teams demand local knowledge as well as the innovative\napproach of a global company.\n\n\n'Susan's appointment marks a significant strengthening of the team dedicated to\ndeveloping BrainJuicer's business opportunities worldwide, and we look forward\nto working with her and Ari to further establish ...