Business
Global Expansion
Global Expansion.
About this update from System1 Group Plc
[{"type":"text","content":"\n RNS Number : 7214W BrainJuicer Group PLC 16 June 2008 \n \n\n\n\n\n\n\nPress Release \n\n\n16 June 2008\n\n\n\n\n\n\nBrainJuicer Group PLC\n\n('BrainJuicer' or 'the Company')\n\nBrainJuicer furthers global expansion with \nAustralian licence and Swiss office opening\n \n \nBrainJuicer Group PLC, (AIM: BJU), a leading international online market research agency, today announces that it has furthered its global expansion strategy by establishing a presence in both Australia and Switzerland, where a number of its existing and potential multinational clients have a regional head office. This expansion builds on the Company's existing offices in the UK, US and the Netherlands. \n\nAustralian licence agreement \nBrainJuicer has agreed to license its products to Slater Marketing Group Pty Ltd ('Slater'), a long-established market research firm based in Melbourne. This first strategic licensing deal for BrainJuicer has been driven by the importance of Australia for the Company's multinational clients. The agreement provides an opportunity to generate new revenues for BrainJuicer in the region, and there are a number of existing clients there already benefiting from BrainJuicer's innovative products, including Fosters Group, Fonterra (one of the largest dairy companies in Australia), and Campbell Arnott's. \n\nThe licence agreement allows Slater to sell BrainJuicer's services in Australia and New Zealand on a profit share arrangement, which will lead to the acquisition of Slater dependent on a series of financial targets. The Company has purchased 3.64% of Slater and agreed to purchase the remainder of the business once pre-agreed financial targets have been met, for a total consideration of AU$2.2 million. The staged structure of the transaction allows BrainJuicer to enter this new market in a ph...