Business
Alex Batchelor Appointed COO
Alex Batchelor Appointed COO.
About this update from System1 Group Plc
[{"type":"text","content":"\n RNS Number : 4069G BrainJuicer Group PLC 01 February 2010 \n \n\n\n\n\n\n\nPress release \n\n\n1 February 2010\n\n\n\n\n\nBrainJuicer Group PLC\n(\"BrainJuicer\" or \"the Company\")\n\nAlex Batchelor Appointed COO\nKey Industry Leader Joins BrainJuicer® to Support Global Expansion \n\nFast growing, international online market researcher, BrainJuicer Group PLC, today announced the expansion of its management team, appointing Alex Batchelor as Chief Operating Officer. \n\nAlex started his career at Unilever where he worked in the UK and Austria before joining Saatchi & Saatchi as a planning director. He then joined Interbrand and ran their Brand Valuation team before becoming Managing Director - helping them add international offices and grow from 60 to 300 people in six years. He was Vice President Global Brand at Orange as it became part of France Telecom and launched the brand in 10 countries, before becoming Marketing Director of the Royal Mail as it faced competition for the first time in its 350 year history. He was most recently CMO at TomTom and is the current Chairman of the Marketing Society. \n\nBased in London, Alex will be running BrainJuicer®'s established but fast growing offices in Europe and America together with the Company's operations, allowing the CEO, John Kearon to expand the Company's geographic network, keep building the innovative suite of Juicy products and work with global clients towards mandate opportunities. \n\nCommenting on his appointment, Alex said: \"I am a huge fan of BrainJuicer® and have been an investor in the Company since it floated in 2006. John Kearon founded a remarkable company with the vision to change the way market research is done. I am delighted to share that vision and I am looking forward to developing the company into a genuine competitor to large, more traditional research firms like Millward Brown and TNS.\" \n\nHe added: \"BrainJuicer® has some game changing products like Predictive Markets, for concept screening, Insights V...