Press release
Synopsys Showcases Vision For AI-Driven, Software-Defined Automotive Engineering at CES 2026
Synopsys solutions accelerate innovation from systems to silicon, enabling more than 90% of the top 100 automotive suppliers to boost engineering
About this update from Synopsys, Inc.
[{"type":"text","content":"Synopsys solutions accelerate innovation from systems to silicon, enabling more than 90% of the top 100 automotive suppliers to boost engineering productivity, predict system performance, and deliver safer, more sustainable mobilityKey HighlightsSynopsys will support the Fédération Internationale de l'Automobile (FIA), the global governing body for motorsport and the federation for mobility organizations worldwide, to enhance single-seater safety standardsAnsys AVxcelerate Sensors™ software now includes the Samsung ISOCELL Auto 1H1 automotive image sensor to simulate performance with high fidelity under real-life conditionsSynopsys Virtualizer™ Developer Kits for customers' latest automotive SoCs enable system bring-up within days of silicon availability and accelerate vehicle time to market by up to 12 monthsSUNNYVALE, Calif., Jan. 6, 2026 /PRNewswire/ -- Synopsys, Inc. (NASDAQ: SNPS) is showcasing AI-driven and software-defined engineering solutions this week at CES that tackle one of the industry's biggest challenges: accelerating automotive engineering innovation in the age of AI while reducing cost and complexity. From intelligent system-level simulation to semiconductor design at the atomic scale, Synopsys enables automakers and suppliers to virtualize silicon and software development, predict system performance, and optimize reliability, cutting prototyping costs and shortening release cycles.\n \n \n \n \n \n \n \n\"The rise of software-defined mobility and the introduction of AI into the car necessitate a foundational shift in automotive engineering,\" said Ravi Subramanian, Chief Product Management Officer, Synopsys. \"Synopsys is empowering automakers to innovate at the pace that software-defined, intelligent platforms demand. By virtualizing design, integration, and prototyping, we are helping automotive customers accelerate development, reduce costs and time to SOP (Start of Production), and deliver next-generation performance and safety.\"Enable New Industry Economics Through Virtualization and Intelligent EngineeringAutomotive profitability is increasingly driven by software, making R&D efficiency a critical differentiator. As OEMs tackle electrification, autonomy, and sustainability, traditional metrics like design-to-cost can't keep pace, leading to hundreds of millions spent annually on testing. Virtualizing ve...