Business
Mynd.ai's Promethean Brand Announces Strategic Distribution Agreement with TD SYNNEX and Expands Midwich Collaboration to Accelerate U.S. GTM Strategy
Mynd.ai, Inc ("Mynd" or the Company) (NYSE American: MYND) through its subsidiary, Promethean, a leading global tech company, today announced the formalization of new distribution agreement with TD SYNNEX and the enhancement of its existing relationship with Midwich US.
About this update from Td Synnex Corporation
[{"type":"text","content":"SEATTLE, Dec. 2, 2025 /PRNewswire/ -- Mynd.ai, Inc ("Mynd" or the Company) (NYSE American: MYND) through its subsidiary, Promethean, a leading global tech company, today announced the formalization of new distribution agreement with TD SYNNEX and the enhancement of its existing relationship with Midwich US.","length":318,"tagName":"p"},{"type":"text","content":"These strategic partnerships mark a significant advancement in Promethean's go-to-market (GTM) strategy in the United States.","length":129,"tagName":"p"},{"type":"text","content":"TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, joins Promethean's channel network to help scale delivery of secure, manageable, and high-impact technology solutions. This collaboration gives our existing resellers greater options and flexibility—whether they prefer to purchase directly from Promethean or through a trusted distribution partner. By introducing TD SYNNEX into our ecosystem, we're reinforcing our commitment to partner choice, ensuring that every reseller can engage in the way that best supports their business model and customer needs.","length":601,"tagName":"p"},{"type":"text","content":""TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future. Promethean's reputation for innovation and impact in education and collaboration aligns perfectly with our mission to empower technology partners," said Desiree Cruz, Vice President of Vendor Management at TD SYNNEX. "By adding Promethean to our comprehensive portfolio, we're jointly delivering scalable, high-value solutions that meet the evolving needs of today's customers."","length":529,"tagName":"p"},{"type":"text","content":"This announcement builds on Promethean's distribution GTM model that began in November 2023 with Midwich US. Midwich has been instrumental in driving partner-first enablement and delivering interactive and collaborative solutions to the market. Today, that partnership is expanding to include offerings like Promethean's education and workplace solutions, reinforcing Midwich's role as a strategic pillar in our channel ecosystem.","length":442,"tagName":"p"},{"type":"text","content":""The enhancement of our partnership with Promethean strengthens Mi...