Business
Synchrony and KTM North America Partner to Sponsor Babes in the Dirt 2025 Off-Road Adventure Series to Highlight Women Off-Roaders
Synchrony (NYSE: SYF), a premier consumer financial services company, and KTM North America, Inc., a subsidiary of KTM AG, Europe's leading high-performance street and offroad motorcycle manufacturer, today announced their joint sponsorship of the Babes in the Dirt 2025 Off-Road Adventure Series. Founded in 2014, Babes in the Dirt is currently the largest network and event series for women off-roaders in the US.
About this update from Synchrony Financial
[{"type":"text","content":"Synchrony to Serve as the Official Financing Partner for Babes in the Dirt Sales and Services, KTM to Provide Demonstrations of its Newest Motorcycles ","length":150,"tagName":"p","attribs":{}},{"type":"text","content":"STAMFORD, Conn. and MURRIETA, Calif., June 25, 2025 /PRNewswire/ -- Synchrony (NYSE: SYF), a premier consumer financial services company, and KTM North America, Inc., a subsidiary of KTM AG, Europe's leading high-performance street and offroad motorcycle manufacturer, today announced their joint sponsorship of the Babes in the Dirt 2025 Off-Road Adventure Series. Founded in 2014, Babes in the Dirt is currently the largest network and event series for women off-roaders in the US.","length":497,"tagName":"p"},{"type":"image","alt":"Women represent the fastest-growing segment in powersports, and Synchrony is proud to support Babes in the Dirt’s mission by serving as the official financing partner for the series.","displaySize":"","headline":null,"caption":"Women represent the fastest-growing segment in powersports, and Synchrony is proud to support Babes in the Dirt’s mission by serving as the official financing partner for the series.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/b8f701a5f4ace720442164c937f5c7df"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/SN0Joe8K80rFb7YLrX2.uQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b8f701a5f4ace720442164c937f5c7df","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2718129/Synchrony_Babes_in_The_Dirt.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Babes in the Dirt was created to transform the landscape of the powersports industry and redefine the image of the rider to be inclusive of everyone and welcoming to all. Now in its 11th year, the organization has played a pivotal role in helping to increase women's participation—today, women represent the fastest-growing segment in powersports.","length":351,"tagName":"p"},{"type":"text","content":""Synchrony supports Babes in the Dirt's mission to open powersports to women all over the world. Over the last year alone, Synchrony has hosted a series of events to unite women in the powersports community and enco...