Business
Battle of the Strands Goes Live in Vegas, Taking its Hair Competition to New Heights
Battle of the Strands Goes Live in Vegas, Taking its Hair Competition to New Heights.
About this update from Sycamore Entertainment Group, Inc.
[{"type":"text","content":"LOS ANGELES, Calif. — Aug. 18, 2014 “Battle of the\nStrands” is the World Cup of Beauty --\n\nThe world’s most extreme hair, makeup and wardrobe\ncompetition. On Oct. 6, 2014 at 5 p.m. PST, 16 winning salon teams from around\nthe globe will converge in Las Vegas at the Mandalay Bay Resort and Casino’s\nLIGHT Nightclub to compete in all areas of beauty, using breakthrough\ntechniques and the hottest consumer trends. This final “Battle” is sure to push\nthe boundaries of hair, makeup, nail art and fashion, as teams showcase the ultimate\nin creative coiffure. Kim Vo, international stylist icon and co-host, remarks, “These\ncontestants are true artists who will be confronting the biggest beauty\nchallenges of their lives. The teams are magnificent and I have no doubt that\nthe audience will be astonished when they see the magic these teams are capable\nof creating.”\n\n \n\nThanks to new partnerships, “Battle of the Strands’”\ngrand finale will be live streamed to 400 plus movie theaters nationwide,\ncourtesy of Fathom Events' Digital Broadcast Network. Tickets will soon be\navailable for purchase at\nwww.FathomEvents.com.\nAdditionally, this year’s event will be filmed as the centerpiece for a\nfour-part television series on the Discovery Fit and Health Network. The\nno-holds-barred “Global Beauty Masters” will offer viewers a sneak peek into\nwhat really goes on behind the salon cape and throughout the competition. It is\nset to air weekly on Tuesdays at 5pm EST beginning Dec. 2 (check local\nlistings). Finance partner Sycamore Entertainment is behind “Battle” and its upcoming\nDiscovery series. According to Sycamore CEO Ed Sylvan, “Battle of The Strands”\nis an event we believe can explode into a worldwide brand, which is why we are\nhappy to be financing the show.”\n\n \n\n“Battle of the Strands” would not be complete without the\nsupport of top beauty brands. Presenting partners Farouk Systems Inc. - CHI,\nMillennium Systems International, Ultratress, Kryolan Professional Make-up and\nBhumi Makeup Brushes are working in concert to ensure this \"Battle of the\nStrands” season is the most ambitious to date and a tough act to follow. This year’s\ncompetition is backed by tremendous support from Elizabeth Arden Red Door Spas,\nRock Your Hair, Hot Tools, GROH, Gelish-Nail Harmony, Sexy Hair, Hattori Hanzo\nShears, Fromm B...