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Super League Signs On to Support Heart-Healthy Habits
Characters from the American Heart Association Kids Heart Challenge™ dive into popular game Race Clicker on Roblox SANTA MONICA, Calif., June 06, 2023 (GLOBE
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[{"type":"text","content":"Characters from the American Heart Association Kids Heart Challenge™ dive into popular game Race Clicker on Roblox\nSANTA MONICA, Calif., June 06, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a global leader in providing immersive experiences across the world's largest metaverse gaming platforms, is excited to work with the American Heart Association’s Kids Heart Challenge™, and introduce three new Heart Hero characters into Roblox. The American Heart Association enlisted Super League, a strategic activation partner for marquee brands and businesses seeking to engage audiences across metaverse platforms, to create an initiative encouraging players of all ages to adopt healthy habits through in-game interactions with the Heart Heroes. The animated characters, each representing an aspect of wellness, will appear within Race Clicker, a high-speed game that challenges players to race against each other to reach the finish line first. Ann Hand, Chair and CEO of Super League Gaming, expressed her excitement about the initiative: “We're thrilled to bring these amazing Heart Hero characters from the Kids Heart Challenge™ onto Roblox. By using gaming as a tool, we're able to support the American Heart Association’s conversations around healthy habits in an engaging and interactive way. We believe this innovative approach has the potential to inspire our young audience to lead healthier, more active lives, and we're excited to see the positive impact of this integration.” “The Heart Hero characters will engage with players throughout the in-game experience. For each interaction players will receive an in-game performance boost,” said Raymond Vara, volunteer chairman of the board of the American Heart Association and President and CEO of Hawai`i Pacific Health in Honolulu, Hawai`i. “This is an important opportunity for the American Heart Association to meet kids where they are to share the benefits of mental and physical health to help them grow to reach their full potential.” This special, limited-time event offers players a preview of the all-new class of Heart Heroes before their official unveiling by the American Heart Association, an organization dedicated to healthier lives for all. Making their appearance on Roblox are: Star: who emphasizes the importance of good sleep for heart and brain healthSplash: who encourages the cr...