Business
John Boyden to Lead Super League Consumer Subscription Service
Leading digital executive brings two decades of high-level expertise as a product executive and innovator, having launched some of the most popular
About this update from Super League Enterprise, Inc.
[{"type":"text","content":"Leading digital executive brings two decades of high-level expertise as a product executive and innovator, having launched some of the most popular groundbreaking products and digital brands of all time\nSANTA MONICA, Calif., Feb. 18, 2020 (GLOBE NEWSWIRE) -- Super League Gaming (Nasdaq: SLGG), the global leader in competitive amateur gaming, today announces the appointment of John Boyden as senior vice president and general manager of the company’s premium subscription service Super League Prime.\n Mr. Boyden joins the company with the primary focus of overseeing Super League Prime and the company’s offerings and programs within gaming centers. With a base of more than one million registered users, Super League has created trusted relationships across a wide spectrum of everyday competitive gamers, and this key executive will work to further the company’s focus on delivering a best-in-class subscription experience to its expanding audience. Before joining Super League, Boyden was pivotal in the launch and growth of multiple successful consumer digital services and subscription products for globally-recognized brands. In addition to roles at Smartlabs/Insteon and Defy Media, he served as vice president of digital marketing and retention for Guthy-Renker, one of the all-time leading subscription-commerce companies known for such brands as Proactiv and WEN Haircare. He led all consumer-facing digital-retention initiatives for the company’s top four product lines, which generated nearly $2 billion in annual sales and 15 million packages sent to customers each year. Boyden’s experience also includes having been responsible for carmaker Tesla’s early digital marketing initiatives, designing the original interface for streaming music service Pandora, and being a co-creator of the wildly popular trivia game series “You Don’t Know Jack.” “Adding such a talented executive like John Boyden to our team is a huge win for Super League and our burgeoning subscription business,” said Ann Hand, chairman and CEO of Super League Gaming. “His background and solid experience will help us put Super League Prime in front of a massive, global audience of gamers at gaming centers worldwide. Prime membership offers players rewards and perks they won’t find anywhere else, creating deeper opportunities for Super League to support social and competitive ga...