Business
SunOpta Enters Into Exclusive Supply Agreement for Yumberry
SunOpta Enters Into Exclusive Supply Agreement for Yumberry.
About this update from Sunopta Inc.
[{"type":"text","content":"\n\n\n\nTORONTO, April 26 /CNW/ - SunOpta Inc. (SunOpta or the Company)\n(Nasdaq:STKL) (TSX:SOY) today announced that the SunOpta Fruit Group has\nentered into an exclusive supply agreement with Zhejiang Yumberry Juice Co.,\nLtd. to market Yumberry juice concentrate initially in the United States and\nalso in Canada after one year. The agreement excludes certain existing\ncustomers. Yumberry is a native Chinese fruit harvested organically from\none-hundred year old trees in the valleys of Xiangu.\n\n\nYum, short for yummy derived from its native name Yang Mei, has been\nharvested in China for over 2,000 years for its healthy attributes. This deep\nred fruit is high in antioxidants and contains a wide range of vitamins,\nincluding vitamin C, thiamine, riboflavin and carotene.\n\n\nYumberry is used in diverse applications ranging from fruit juices to\nbakery applications, wines, cocktails and dairy products. Organic Yumberry\njuice has a sweet/tart balance that can either stand alone or be mixed with\nother juices or flavors. The harvested fruit is carefully selected, pressed,\nde-pectinized, filtered, concentrated and pasteurized before being shipped to\nNorth America. The juice is also available in single strength.\n\n\nJoseph Stern, Executive Vice President of the SunOpta Fruit Group\ncommented, "I am happy to announce the addition of this healthy new fruit to\nour expanding portfolio of organic fruit juices. Yumberry is one of those rare\n"good for you" healthy fruits that actually tastes great on its own or can be\nblended with other juices to add nutritional value and a unique rich flavor.\nWe expect Yumberry to grow in popularity much like other high antioxidant\nfruits, such as acai and pomegranate, have in recent years."\n\n\nSteve Bromley, President and Chief Executive Officer of SunOpta\ncommented, "The addition of Yumberry to our continually growing line-up of\nglobally sourced healthy food products complements our strategy of positioning\nthe SunOpta Fruit Group as a leading supplier of frozen fruit and fruit\ningredient solutions to the private label, food service and industrial\nmarkets."\n\n\nAbout SunOpta Inc.\n\n\nSunOpta Inc. is an operator of high-growth ethical businesses, focusing\non integrated business models in the natural and organic food, supplements and\nhealth and beauty m...