Business
Unprepared and Overwhelmed: Half of Canadians say they have no idea where to start when faced with the loss of a loved one
Unprepared and Overwhelmed: Half of Canadians say they have no idea where to start when faced wit...
About this update from Sun Life Financial Inc.
[{"type":"text","content":"\n\n\n\n Unprepared and Overwhelmed: Half of Canadians say they have no idea where to start when faced with the loss of a loved one\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntal{\nTEXT-ALIGN: LEFT\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n Sun Life and Empathy partner to offer innovative bereavement support – providing personalized guidance through one of life's toughest moments\n \n\n\n\n\n\n\n\n\n\n\n\n TORONTO\n \n\n ,\n \n\n March 13, 2025\n \n\n /CNW/ - Nearly 9 in 10 Canadians have experienced the loss of a loved one, yet a new survey conducted by Ipsos for Sun Life reveals that half of Canadians have no idea where to start when loss happens. To better support those navigating a loss, Sun Life is launching bereavement support with Empathy. This innovative solution combines technology with human care to provide comprehensive support and guidance.\n \n\n Loss can be complicated. Grief is just one of the many challenges that people are faced with following the death of someone close to them. Grappling with a variety of feelings and responsibilities, surveyed Canadians who have experienced a loss say they feel unprepared to navigate the bereavement process.\n \n\n\n Almost 40% struggle to manage the deceased's personal affairs and belongings.\n \n\n 1 in 3 are overwhelmed when navigating the legal process and administrative matters, like probate and estate management.\n \n\n 1 in 4 face financial difficulties, for example, dealing with funeral costs and loss of income.\n \n\n 1 in 4 struggle to balance their work responsibilities with their feelings of grief.\n \n\n\n \"Managing the death of a loved one is complex, yet so many people do it alone because they don't know where to go for help,\" said Marie-Chantal Côté, Senior Vice-President, Sun Life Health. \"Our new partnership with Empathy is allowing us to offer support to people who are going through one of life's most difficult situations.\"\n \n\n Empathy offers bereaved family members over 18 years of age a compassionate system of support through one of life's toughest times. Empathy is cur...