Business
SUBARU OF AMERICA REPORTS JANUARY 2026 SALES
Subaru of America, Inc. (SOA) today reported 42,157 vehicle sales for January 2026, a 9.1 percent decrease. Subaru Forester, whose entire model line is now being produced at Subaru of Indiana Automotive, achieved its best January ever with 15,821 vehicles sold.
About this update from Subaru Corporation
[{"type":"list","items":[{"val":[{"type":"text","content":"Best-ever January for Forester","length":30,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":30,"olType":false},{"type":"text","content":"CAMDEN, N.J., Feb. 3, 2026 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 42,157 vehicle sales for January 2026, a 9.1 percent decrease. Subaru Forester, whose entire model line is now being produced at Subaru of Indiana Automotive, achieved its best January ever with 15,821 vehicles sold.","length":304,"tagName":"p"},{"type":"image","alt":"Subaru of America, Inc. (SOA) today reported 42,157 vehicle sales for January 2026. Subaru Forester, whose entire model line is now being produced at Subaru of Indiana Automotive, achieved its best January ever with 15,821 vehicles sold.","displaySize":"","headline":null,"caption":"Subaru of America, Inc. (SOA) today reported 42,157 vehicle sales for January 2026. Subaru Forester, whose entire model line is now being produced at Subaru of Indiana Automotive, achieved its best January ever with 15,821 vehicles sold.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/f3e18366fa509fb800fa456af97d918b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/9YWr0cJbRNc63iYVGe.2rA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f3e18366fa509fb800fa456af97d918b","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2876200/January_2026_Vehicle_Sales.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "As we kick off 2026, Subaru retailers understand that safety and trust matter to our customers more than ever before. The award-winning Subaru Forester delivered its best January ever, and with the full model line, including Hybrid and Wilderness, now being assembled in Lafayette, Indiana, our brand is well-positioned to meet what people are looking for."","length":451,"tagName":"p"},{"type":"text","content":"Following Forester's top-seller position in January, Crosstrek ranked second with 11,296 vehicles sold. Outback sold 8,283 vehicles as retailers worked to transition from the remaining 2025 models while more of the all-new 2026 Outback models continu...