Business
Subaru and Gifts for Good Celebrate First-year Results of Customer Appreciation Gifting Program
Subaru customers redeemed 141,184 social impact gifts, each directly benefiting a nonprofit organization or social enterprise to drive measurable social and environmental impact CAMDEN, NJ / ACCESS Newswire / March 10, 2026 / Subaru of America, Inc. ...
About this update from Subaru Corporation
[{"type":"text","content":"Subaru customers redeemed 141,184 social impact gifts, each directly benefiting a nonprofit organization or social enterprise to drive measurable social and environmental impact","length":177,"tagName":"p"},{"type":"text","content":"CAMDEN, NJ / ACCESS Newswire / March 10, 2026 / Subaru of America, Inc. and Gifts for Good™ today announced the first-year results of their national customer appreciation gifting program, a key feature of Subaru's Love-Encore™ vehicle delivery experience. Subaru customers who purchase a new vehicle and return to their participating retailer for a Subaru Love-Encore delivery receive a gift of their choice; each directly benefiting a nonprofit organization or social enterprise that supports people in need, animals, or the environment. The milestone marks a successful first year of transforming customer gratitude into tangible, measurable impact for people, communities, and the planet.","length":695,"tagName":"p"},{"type":"text","content":"The program launched on March 1, 2025, as part of the complementary follow-up delivery experience, which invites new customers back to the retailer 14 to 45 days after purchase to meet with a dedicated expert who can answer any questions they have about their new Subaru. As Gifts for Good's largest corporate partner, Subaru introduced values-driven gifts that allow customers to either choose a mission-aligned product or direct the gift's value to charity. Each physical gift option is a quality, ethically sourced product that comes with a story card so customers can read about the impact the gift selection has made. Customers also have the option to make a difference by redeeming the gift value towards a charitable impact.","length":739,"tagName":"p"},{"type":"text","content":"IMPACT AT A GLANCE (Year 1)","length":27,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"141,184 gifts redeemed (50% directed as charitable contribution gifts)","length":70,"tagName":"p"}]},{"val":[{"type":"text","content":"54,213 rides to treatment for cancer patients","length":45,"tagName":"p"}]},{"val":[{"type":"text","content":"594,188 hours (about 68 years) of care for rescue animals across America","length":72,"tagName":"p"}]},{"val":[{"type":"text","content":"13,669 U.S. students in need supplied with a year of school supplies","length":68,"tagName":"p"...