Business
Lexus and Subaru Race Ahead of Auto Competition, ACSI Data Show
ANN ARBOR, Mich., August 19, 2025--Luxury and overall driver satisfaction dip, while satisfaction among mass-market nameplates is unchanged, according to the ACSI.
About this update from Subaru Corporation
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":376,"url":"https://media.zenfs.com/en/business-wire.com/4e397f391c70b0cc14beff4b3da27bae"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/biAyEa1VpXyrSZTpAo3Ekw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTc1MjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/4e397f391c70b0cc14beff4b3da27bae","width":480,"height":376}},"lazy":false},{"type":"text","content":"ANN ARBOR, Mich., August 19, 2025--(BUSINESS WIRE)--The U.S. automobile industry reached its highest level of vehicles sold in five years, yet there are risks with drivers now staring at longer periods of larger payments — something that has impacted customer satisfaction.","length":273,"tagName":"p"},{"type":"text","content":"According to the American Customer Satisfaction Index (ACSI®) Automobile Study 2025, overall driver satisfaction slips 1% to a score of 79 (on a 100-point scale) as inventory levels return to normal. The luxury segment dips 1% to 80 while the mass-market segment is unchanged at 79. Smaller brands (both mass market and luxury) that comprise the "all others" measure slide 9% to 74.","length":392,"tagName":"p"},{"type":"text","content":"As car prices go up, data indicate that luxury customers are becoming more price sensitive. Therefore, in this economic climate, the ability to compete on both quality and value will be critical to retention and customer satisfaction.","length":234,"tagName":"p"},{"type":"text","content":""Automakers are navigating a market where innovation and practicality collide," said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Customers expect advanced technology and efficiency, but they’re also scrutinizing every dollar spent. The brands that thrive will be those that can deliver meaningful improvements without losing sight of what matters most to drivers right now."","length":478,"tagName":"p"},{"type":"text","content":"Subaru separates itself from mass-market counterparts","length":53,"tagName":"p"},{"type":"text","content":"After tying for first place last year, Subaru (up 2%) and Toyota (down 1%) move in different directions in 2025.","length":112,"tagName":"p"},{"type":"text...