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IIHS STUDY REVEALS SUBARU OWNERS OVERWHELMINGLY USE DRIVERFOCUS® DRIVER MONITORING SYSTEM, SAY IT MAKES THEM SAFER DRIVERS
Subaru of America announced today an overwhelming majority of respondents to an Insurance Institute for Highway Safety survey on DriverFocus® Driver Monitoring System told the safety agency they use the system while driving and believe it makes them safer drivers. Almost 90% of the nearly 3,500 owners surveyed by the IIHS reported using the system most or all the time, and 70% indicated that they'd like the feature on their next vehicle.
About this update from Subaru Corporation
[{"type":"list","items":[{"val":[{"type":"text","content":"Nearly 9 out of 10 drivers who have the feature use it most or all the time while driving","length":89,"tagName":"p"}]},{"val":[{"type":"text","content":"70% of owners with the feature say they want to have the system in their next car","length":81,"tagName":"p"}]},{"val":[{"type":"text","content":"Nearly two-thirds of drivers say DriverFocus® Driver Monitoring System makes them safer drivers and avoids crashes","length":114,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":284,"olType":false},{"type":"text","content":"CAMDEN, N.J., Aug. 26, 2025 /PRNewswire/ -- Subaru of America announced today an overwhelming majority of respondents to an Insurance Institute for Highway Safety survey on DriverFocus® Driver Monitoring System told the safety agency they use the system while driving and believe it makes them safer drivers. Almost 90% of the nearly 3,500 owners surveyed by the IIHS reported using the system most or all the time, and 70% indicated that they'd like the feature on their next vehicle.","length":494,"tagName":"p"},{"type":"image","alt":"2026 Subaru Ascent","displaySize":"","headline":null,"caption":"2026 Subaru Ascent","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/b14130d033e662c6344630e9a8dfac42"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/m8kiG94fIwucJ4_XEJdHpw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b14130d033e662c6344630e9a8dfac42","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2757550/2026_Subaru_Ascent.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Jeff Walters, President and COO of Subaru of America, Inc.: "Safety is at the heart of every Subaru, and we're proud to offer technologies to move us forward in that mission. Subaru continues to raise the bar by bringing to market models recognized as some of the safest SUVs, EVs, and hybrids on the road, thanks to active safety features such as DriverFocus® and EyeSight®."","length":390,"tagName":"p"},{"type":"text","content":"Subaru developed DriverFocus® Driver Monitoring System as one of the first technologies of its kind. It was developed for both new and experienced drivers to work in conjunction with Su...