Business
Trading Statement
Trading Statement.
About this update from Stv Group Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 9886W\n STV Group PLC\n 29 April 2021\n \n \n \n \n \n \n 29th April 2021\n \n \n STV Group PLC\n \n \n Trading Update\n \n \n Advertising recovery ahead of expectations; positive future outlook \n \n \n · \n Ahead of its Annual General Meeting at 11am today STV Group plc announces that advertising trends continue to improve in 2021, with STV's January-April total advertising revenue (TAR) now +10%, ahead of previous guidance of +7-9%.\n \n \n \n \n \n · \n STV-controlled advertising continues to outperform the wider market, with regional advertising revenues up 12% in the first four months of the year.\n \n \n \n \n \n · \n Video on Demand advertising on the STV Player continues to see strong growth, up 26% across January-April, and has now delivered 8 consecutive months of growth since August 2020.\n \n \n \n \n \n · \n STV's record viewing performance has continued into 2021, with TV viewing up 12% in Q1 and STV now the most watched TV channel in Scotland, ahead of BBC1 in both peak time and across the whole day, for the first time since 2006.\n \n \n \n \n \n · \n Online viewing was up 73% in Q1 and streams up 98%, with STV Player the fastest growing broadcaster streaming service \n in the UK \n and STV Player-only content making up\n 40% of all streams so far this year.\n \n \n \n \n \n · \n In terms of the outlook, STV expects May TAR to be up 65-80% as the advertising recovery continues, resulting in January - May TAR of +15-20%. This would mean advertising revenue for the first 5 months of 2021 was broadly in line with the same period in 2019.\n \n \n \n \n \n · \n STV also expects a strong commercial and viewing performance in June as the economy continues to reopen, supported by a high-quality programme schedule on TV and online, including the start of the delayed Euro 2020 football championships where STV will broadcast over 20 live and exclusive matches featuring both Scotland and England.\n \n \n \n \n \n · \n STV Studios also remains on track to deliver its most successful year yet, with revenues of £20-25 million already secured for 2021. STV Studios is currently in production on 15 series for 11 different networks, including new drama series Screw and new factual entertainment format Murder Island, both for Channel 4. Last month ...