Business
STV launches STV Edinburgh
STV launches STV Edinburgh.
About this update from Stv Group Plc
[{"type":"text","content":"\n \n\n\n\n\n\nRNS Number : 2556B STV Group PLC 15 February 2011 \n \n\nTuesday 15 February\n \n \nSTV launches STV Edinburgh as roll-out of local websites continues across Scotland\n \nSTV has today announced the launch of STV Local in Edinburgh (www.stv.tv/edinburgh) as it continues to expand its network of hyper-local websites for cities, towns and communities across Scotland. The continued roll-out is an extension of STV's commitment to delivering high quality public service content and a more local news service across all platforms.\n \nSTV Local, which launched in September last year, is now live in six local authority areas in Scotland - North Lanarkshire, South Lanarkshire, Aberdeen City, Aberdeenshire, Moray and Edinburgh - with 19 individual community sites in local authorities covering a third of Scotland's population. The network of websites will be rolled out across the whole of Scotland over the next 18 months.\n \nSTV Edinburgh features three main sites, covering North, West and South East Edinburgh and reaching a total population of just under 500,000. Within each of the main sites, users can access hyper-local content about their own communities.\n \nOffering a truly interactive service for communities across Edinburgh, STV Local is engaging with local businesses, organisations, public bodies and people who want to discover and share information about their area. Over 300 active contributors across Scotland are now engaging with their local sites, posting news stories, reviews, pictures, events listings and other content.\n \nA brand new mobile site (m.local.stv.tv) also launched today, makes it even easier to engage with STV Local by enabling anyone with an internet enabled mobile phone to enjoy full access to the service via their handset or mobile device.\n \nSTV Local is working closely with independent and community based media outlets in Edinburgh to deliver rich and current content across the city, offering a platform for sharing information and access to a wider audience.\n \nAlistair Brown, Head of Digital at STV, said: \"Edinburgh is our largest launch area yet, and we're very excited to be live in Scotland's capital. The response and level of engagement from local communities so far shows that there is a real appetite for local content, both from our ...