Business
ITV and STV extend partnership for streaming age
ITV and STV extend partnership for streaming age.
About this update from Stv Group Plc
[{"type":"text","content":"\n \n \n \n \n \n \n \n \n \n \n \n \n \n 7am, 8 December 2022\n \n \n \n \n \n \n \n \n \n \n \n \n \n ITV and STV extend content and advertising sales partnership for the streaming age\n \n \n \n \n \n \n \n \n ·\n \n STV Player makes new ITVX premiere content exclusively available in Scotland\n \n \n \n ·\n \n ITV becomes exclusive advertising sales agent for STV Player digital advertising\n \n \n \n ·\n \n STV also accelerates targeted advertising capability by joining ITV's addressable advertising platform, Planet V\n \n \n \n \n \n \n ITV and STV today announce an enhanced strategic partnership around content sharing and advertising sales that creates incremental digital value for both companies and aligns their interests in the streaming age.\n \n \n \n \n \n The long-term agreement will see STV's streaming service, STV Player, take exclusive Scottish rights for an exciting range of ITVX original and premiere content over the coming years. This includes UK original dramas like\n \n A Spy Among Friends\n \n and The Confessions of Frannie Langton, both launching on ITVX and STV Player today, and other titles such as Nolly, starring Helena Bonham Carter as the iconic soap star Noele Gordon, and Litvinenko, starring David Tennant in the title role. The partnership is expected to encompass at least 100 hours of original content per year.\n \n \n \n \n \n ITV's market-leading sales team will take on exclusive responsibility for selling all digital VOD and simulcast advertising inventory on STV Player from 2023, immediately e\n xtending ITV's sales reach and allowing STV to benefit from ITV's unrivalled scale in the UK market.\n \n \n \n \n \n As part of the agreement STV will also join ITV's addressable advertising platform, Planet V, allowing advertisers to access STV's inventory alongside ITV's unparalleled combination of mass simultaneous reach and data-driven, targeted advertising. Planet V is already used by all the major advertising agencies.\n \n \n \n \n \n The new arrangements build on STV and ITV's existing contractual relationships which remain in place. Under these arrangements, ITV will continue to represent STV for linear national advertising and STV will continue to be responsible for all Scottish advertising. STV Player will also continue to ...