Business
StubHub Launches AI-Powered Tool for Artists, Teams, Venues
NEW YORK, March 18, 2026--StubHub is announcing the launch of StubHub Distribution Manager, an AI-powered self-serve tool for artists, teams, and venues.
About this update from Stubhub Holdings, Inc.
[{"type":"image","alt":"“StubHub Distribution Manager” is self-serve tool that gives rights holders a direct line to over 125 million fans","displaySize":"","headline":null,"caption":"“StubHub Distribution Manager” is self-serve tool that gives rights holders a direct line to over 125 million fans","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":308,"url":"https://media.zenfs.com/en/business-wire.com/a1ba9744cac0d65e25964f0b6b910da4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/S8n9GaGPYZL7mCzBAuwxuQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxNjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/a1ba9744cac0d65e25964f0b6b910da4","width":480,"height":308}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":218,"url":"https://media.zenfs.com/en/business-wire.com/e6c8f805d62e02ed8ee6d292a474f104"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/4pOMX6hYR9fXpcUPZ9QcCw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQzNjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/e6c8f805d62e02ed8ee6d292a474f104","width":480,"height":218}}},{"type":"text","content":""StubHub Distribution Manager" is self-serve tool that gives rights holders a direct line to over 125 million fans","length":124,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, March 18, 2026--(BUSINESS WIRE)--Today, StubHub announced the launch of StubHub Distribution Manager, an AI-powered self-serve tool that lets artists, teams, and venues list and manage official tickets directly on its global marketplace. Distribution Manager is the first product built on top of StubHub's Open Distribution model, which the company has been scaling over the past 18 months.","length":404,"tagName":"p"},{"type":"text","content":""Artists, teams, and venues want to distribute on their own terms. Distribution Manager gives them a simple way to do that," said Shaun Stewart, VP of Open Distribution at StubHub. "More than 35 partners are already seeing the benefits of StubHub Open Distribution, and directly integrated sales are up 84% year-over-year. One MLB team alone has sold over $40 million in tickets through the platform."","length":421,"tagName":"p"},{"type":"text","conte...