Business
Product Launches
Product Launches.
About this update from Strix Group Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 1920Q\n Strix Group PLC\n 26 October 2021\n \n \n \n \n 26 October 2021\n \n \n Strix Group Plc\n \n \n \n \n \n (\"Strix\", the \"Group\" or the \"Company\")\n \n \n \n \n \n Product Launches\n \n \n \n \n \n Strix Group Plc (AIM: KETL), the global leader in the design, manufacture and supply of kettle safety controls and other complementary water temperature management components, is pleased to announce the launches of \n Aurora and Dual Flo\n as \n key extensions of Strix small domestic appliances category. Aurora is currently being launched under Strix own brands as well as global and local brand partners. Dual Flo will be launched internationally from October through global and local brand partners. \n \n \n \n \n \n The product launches are in line with the new product development programme that Strix set out at its Capital Markets Day and support the key sustainability \n KPIs\n set out in our recently published 2021 ESG Report. The timing will coincide with t\n he 2021 United Nations Climate Change Conference to be held in Glasgow in November, also known as COP26. \n \n \n \n \n \n Aurora\n \n \n \n \n \n The Aurora water station is a kettle, chiller and water jug, all-in-one appliance. Instant hot, unique \"true boil\" or cold water with precise volume delivery avoids wasted energy in boiling/chilling excess water. Aurora is part of a continued expansion of the Company's Aqua Optima portfolio, focused on delivering budget-friendly water filtration solutions that are powered by best-in-class Strix technology. \n \n \n \n \n \n Following a successful trial launch in the UK, the product was launched on Amazon in the summer and is expected to go live on Amazon EU (Germany, Spain, France) in November. Aurora is scheduled to be listed by a leading UK retailer during November and launched internationally in the coming months. \n \n \n \n \n \n Dual Flo\n \n \n \n \n \n Dual Flo combines the utility of a standard kettle with the one cup capability of a Hot Cup machine and\n is an innovative twist on kettle technology providing the market with another unique kettle innovation. Significantly, Dual Flo allows the consumer to benefit from convenience, speed and sustainability through water and energy reduction. \n \n \n \n \n \n Dual Flo is l...