Business
Designer Ada Hefetz Transforms Wedding Dress Design with Stratasys’ 3DFashion Technology
Hefetz’ Flower of Life theme celebrates matrimonial union 3D-printed style MINNEAPOLIS & REHOVOT, Israel--(BUSINESS WIRE)-- Ada Hefetz, a popular
About this update from Stratasys, Ltd.
[{"type":"text","content":"\nHefetz’ Flower of Life theme celebrates matrimonial union 3D-printed style\n\n\n MINNEAPOLIS & REHOVOT, Israel--(BUSINESS WIRE)--\nAda Hefetz, a popular Israel-based wedding dress designer, has introduced a new attention-grabbing collection with intricate, showstopping elements produced using Stratasys’ advanced direct-to-textile 3D printing technology. Showcased recently at Milan Design Week, the three unique dresses are based on Hefetz’s Flower of Life theme and were produced using Stratasys’ 3DFashion™ technology as part of her latest series celebrating matrimonial union, the circle of life, and design.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230614646874/en/Wedding dress designer Ada Hefetz said she is so pleased with the results enabled by Stratasys' 3DFashion technology that she now plans to use it for all her future collections. Photo credit: Stav Peretz\nKnown for designing haute couture bridal dresses combining vintage style and classic modern chic, Ada Hefetz is renowned for constantly pushing the boundaries of design. This is her first completed project using 3D printing.\n\n\n“I wouldn’t be able to achieve such complicated geometric designs without the Stratasys 3DFashion technology, as attaining this level of symmetry by hand would simply be impossible,” explains Hefetz. “The 3D printer allows me to digitally create new forms using mathematical formulas, and print these directly onto the fabric, ensuring the pattern is replicated perfectly.”\n\n\nThe eye-catching wedding dresses feature complex geometrical shapes, depicting the ‘Flower of Life’, a sacred geometry dating back to ancient Egypt. The intricate pattern is composed of overlapping circles that intersect to form flowers, which Ada Hefetz has combined with her design of a lily to symbolize the union between two individuals and the circle of life. The inspiring design uses Stratasys’ translucent VeroVivid™ resin material with Stratasys’ J850™ TechStyle™ 3D printer, which can be printed in over 500,000 unique colors with varying levels of flexibility, simulating different textures and finishes.\n\n\n“During the COVID pandemic, I closed my studio and used the time to innovate,” says Hefetz. “I wanted to pursue 3D printing and the design opportunities it opens up, and having spoken to a fe...