Press release
STITCH FIX TEAMS UP WITH VENUS WILLIAMS TO EMPOWER WOMEN TO REACH THEIR 2022 FITNESS GOALS
Stitch Fix Launches "Goodbye Gymtimidation" Campaign to address workout anxiety, which impacts 67% of American women - Gymtimidation, the anxiety caused by
About this update from Stitch Fix, Inc.
[{"type":"text","content":"Stitch Fix Launches \"Goodbye Gymtimidation\" Campaign to address workout anxiety, which impacts 67% of American women\n - Gymtimidation, the anxiety caused by working out in front of others, is a real barrier to women meeting their personal health goals\n - At 80%, workout anxiety is especially high among millennial women & 82% of moms feel anxious about working out after giving birth\n - Over 70% of women admit they've skipped a workout because they didn't have any workout clothes that made them feel confident\n\n\nSAN FRANCISCO, Jan. 12, 2022 /PRNewswire/ -- Online personal styling and shopping service Stitch Fix announced its partnership with tennis champion and entrepreneur Venus Williams to launch its \"Goodbye Gymtimidation\" campaign. The two are coming together to help women conquer gymtimidation - the anxiety caused by working out in front of others - which women experience twice as often as men1.\n\n \n \n \n \n \n \n\n \nNew results from a Stitch Fix-commissioned survey indicate that 2-in-3 (67%) women experience amplified gymtimidation when returning to a fitness routine following a major life event, such as having a baby or experiencing upheaval due to the pandemic. This issue is more relevant than ever as many take on new fitness goals at the start of 2022, whether exercising outdoors or taking a virtual group yoga class.\nStitch Fix teamed up with trailblazing tennis champion Venus Williams, who has experienced gymtimidation herself, to help women bid farewell to gymtimidation and be their best and most confident selves to conquer their 2022 wellness goals. To eliminate the common feelings of self-doubt, fear and anxiety that can come when starting or restarting a fitness routine, the campaign arms women with:\nExclusive tips from Venus on how she conquers gymtimidation New data confirming the link between confidence-boosting activewear and sticking to fitness goals Access to Stitch Fix's personalized shopping experience to find your best Active & Athleisure looks just for you in a size inclusive range of XXS - 3X from nearly 30 brands A partnership with theHappier app to provide women with early access to personalized habit-tracking tools and concrete, actionable steps to become happier, healthier, more productive, and more creative in the way that works for them\"Playing tennis on a global stage doesn't make me...