Press release
Stitch Fix Predicts "Everyday" Style and Shopping Trends for 2022 in Inaugural Style Forecast Report
Reveals pandemic's influence on evolving wardrobes as people undertake a closet clearout - Two-thirds of Americans -- and nearly 80% of millennials -- report
About this update from Stitch Fix, Inc.
[{"type":"text","content":"Reveals pandemic's influence on evolving wardrobes as people undertake a closet clearout\n - Two-thirds of Americans -- and nearly 80% of millennials -- report they intend to replace about one-third of their wardrobe¹\n - Almost one-third of people would rather take a 10% pay cut than dress up for work every day,¹ contributing to the rise of new Business Comfort and Versatile Athleisure categories\n - Bold colors and patterns rising: Stitch Fix predicts Vibrant Magenta as Color of the Year, with mint, mustard and purple also popular for women, while men turn to dusty lavender, dark green and coral. Color block, checks, and graphics are among most popular patterns\n - Jeans are back -- evidenced by a surge in Stitch Fix client requests and sales. People are turning to more relaxed fits, with wide leg sales up 70% YOY while \"skinny\" trends down\n - People are excited to get dressed up, with 44% planning to replace their going-out clothes -- 61% of Gen Z1 -- as demand for special occasion clothes and high heels surge on Stitch Fix\n - The vast majority (81%) of people would like a better way to find clothes that fit them and their lifestyle,¹ indicating a need for a more personalized shopping experience as they rebuild their wardrobes\n\n\nSAN FRANCISCO, Dec. 15, 2021 /PRNewswire/ -- Stitch Fix (NASDAQ: SFIX), the world's leading online personalized shopping experience, today released its inaugural Style Forecast that reveals key trends for 2022, including \"Business Comfort\" as the new workwear category, growth in versatile athleisure styles, bold colors and patterns and the resurgence of categories like jeans, heels and dresses. The report also highlights frustrations people have with traditional online shopping, like not knowing the fit before buying and spending hours scrolling to find what they want.\nThe comprehensive Style Forecast integrates Stitch Fix sales and shopping insights from 4.2 million clients and thousands of Stitch Fix Stylists, combined with consumer surveys and industry data to provide a robust look into what's trending in real life — not just the fashion runways. Stitch Fix has billions of style data points gathered by advanced algorithms and data science teams, from detailed style feedback that clients voluntarily leave, that provide a continual pulse on what people want to purchase, how often and why. \...