Business
Żabka Polska and Stagwell Launch New Consumer Insights Tool "In-Pulse" Through Joint Venture
Designed specifically for the Polish market, the insights and engagement solution deliver real-time, actionable insights for Polish brands LONDON and WARSAW,
About this update from Stagwell Inc.
[{"type":"text","content":"Designed specifically for the Polish market, the insights and engagement solution deliver real-time, actionable insights for Polish brands\nLONDON and WARSAW, Poland, Sept. 5, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Żabka Polska, the owner of the largest chain of modern convenience stores in Poland, have established a joint venture to launch In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. The joint venture combines Żabka's expansive retail footprint and anonymous consumer base with Stagwell's expertise in data-driven marketing solutions to deliver a tool that offers real-time, actionable insights into Polish consumer behaviour.\nLeveraging Żabka's extensive retail footprint of leading retail stores position in country and its popular Żappka app, and Stagwell's advanced, data analytics technology and expert knowledge in marketing and e-commerce, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool provides businesses with data-driven insights into consumers preferences, shopping patterns, and spending habits, enabling marketers to craft precise, cost-effective strategies.\nBoth Stagwell and Żabka Polska are leaders in their respective categories. As the challenger network built to transform marketing, Stagwell delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Żabka is Poland's leading network of over 11,600 stores in the modern convenience format, handling approximately 4.1 million transactions daily and serving more than 10 million users of the Żappka app.\nHow In-Pulse Works:\nIn-Pulse is an end-to-end solution that offers services throughout the entire sales chain. It involves five steps: the first is the collection and analysis of anonymous and aggregated behavioural and transactional data; the second includes the possibility of dialogue with the customer through an application that allows you to ask questions about their opinions and their motivations; the third involves verifying and testing products and services; in the fourth step, it is possible to develop targeted marketing activities and choose communication channels; T...