Business
The Numbers are Clear: Latest Iteration of Stagwell's News Advertising Study Shows Germans Love Their News
Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 respondents Study finds the proportion of ‘news junkies' in Germany is highest of all the surveyed markets BERLIN, ...
About this update from Stagwell Inc.
[{"type":"text","content":"Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 respondents","length":137,"tagName":"p"},{"type":"text","content":"Study finds the proportion of ‘news junkies' in Germany is highest of all the surveyed markets","length":108,"tagName":"p"},{"type":"text","content":"BERLIN, GERMANY / ACCESS Newswire / February 18, 2026 / Stagwell, the global challenger network transforming marketing through AI, released the latest installment of its News Advertising Study in partnership with Axel Springer, Teads and The Trade Desk.","length":253,"tagName":"p"},{"type":"text","content":"The survey, fielded among 11,282 adults in Germany, builds on Stagwell's prior News Advertising studies conducted in Asia Pacific, Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.","length":289,"tagName":"p"},{"type":"text","content":""The Future of News research for the German market illustrates how important it is for brands to advertise in quality news publications. Germany has a 10-percentage point higher share of news enthusiasts than other markets, and it is a missed opportunity for brands not to invest in that high value audience due to misunderstood brand safety concerns," said James Townsend, CEO of Stagwell EMEA.","length":405,"tagName":"p"},{"type":"text","content":"Key Findings Include:","length":21,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"81% of German adults are active news readers.","length":45,"tagName":"p"}]},{"val":[{"type":"text","content":"35% of German adults are 'news junkies,' checking the news an average of 7.2 times per day and reading an average of 10.3 news articles per day (vs. 25% in the UK and USA, where news junkies check news 4.4 times per day and read an average of 6.2 news articles per day).","length":278,"tagName":"p"}]},{"val":[{"type":"text","content":"The proportion of ‘exclusive news junkies' in Germany (18%) is by far the highest of all the surveyed markets including Asia Pacific (9%), Canada (11%), the U.S. (11%) and UK (10%).","length":185,"tagName":"p"}]},{"val":[{"type":"text","content":"German adults are more likely to follow news closely (35%) than they are sports (25%)...