Business
STAGWELL'S (STGW) CONCENTRICLIFE LAUNCHES TO ADDRESS THE RISING DEMANDS IN HEALTH MARKETING
Concentric Health Experience and Scout bring 20+ years of marketing experience to the next evolution of the health agency model. NEW YORK, Feb. 16, 2023
About this update from Stagwell Inc.
[{"type":"text","content":"Concentric Health Experience and Scout bring 20+ years of marketing experience to the next evolution of the health agency model. \nNEW YORK, Feb. 16, 2023 /PRNewswire/ -- Concentric Health Experience and Scout announced today that the two agencies are coming together to form ConcentricLife, a unique \"common-center\" agency model built to help brands answer rising consumer demands in rare disease, health and wellness.\n\"The human health experience has arrived, and it is our ambition to help our clients deliver it. The speed of customer's expectations has outpaced the current agency models that marketers rely on – there's a mismatch,\" said Ken Begasse, founder of Concentric Health Experience and CEO of ConcentricLife. \"The ConcentricLife model puts distinct customer expertise needed by marketers at the very center of life and our agency services.\"\nTo fulfill that vision, ConcentricLife is powered by deep insights from the Human Connection Score™, a proprietary tool that helps marketers identify and target the underlying human behaviors that fuel the modern health experience. \nMarketing Centers of Excellence will act as connective tissue infusing shared learnings across the organization. These include the central practice of Experience Design (composed of innovation, engagement and ideation) along with specialized capabilities in social, medical communications, commercial strategy, and content production.\n\"To create relevant brands, the modern marketer must be a customer experience expert, able to connect insight to real solutions that strengthen brand affinity. ConcentricLife is a model uniquely designed to deliver that across the complete human health and wellness journey,\" said Michael Sanzen, Founder, Creative of ConcentricLife.\nConcentricLife will be led by principals Ken Begasse Jr., Founder, Chief Executive Officer; Michael Sanzen, Founder; Jennifer Brekke, President; and Raffi Siyahian, Commercial Strategy.\nThe new agency represents the realized vision of interagency collaboration between leaders at Concentric Health Experience, a 9x Agency of the Year; Scout, the longest-running rare disease agency; and Scout Consumer, a creative-driven shop focused on insurgent brands in food and wellness, to build a new agency model fueled by the depth of 20+ years of specialist health experience and the breadth of sophistica...