Business
Stagwell's (STGW) Code and Theory Launches Inaugural Presence at Adobe Summit with the Announcement of its New Enterprise Experience Transformation Practice
Stagwell's Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms. NEW
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[{"type":"text","content":"Stagwell's Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.\nNEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ -- In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it's a comprehensive response to the market's evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI's transformative impact on customer experience.\n\n \n \n \n \n \n \n\n \nDrawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI's possibilities into measurable business outcomes and extraordinary customer experiences.\nAt Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client's investments in Content Supply Chain and Generative AI programs.\nIn Code and Theory's booth at Adobe Summit, attendees will see:\nEnterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.Exposing the Personalization Gap | Moving Beyond Industry Hype: We'll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the \"jobs to be done\" before activating the AI strategy — ensuring meaningful personalization at scale.Stagwell's Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Cod...