Business
Stagwell (STGW) Unveils 'SmartAssets,' an AI-Powered SaaS Asset Management Platform, Winner of 5th Annual Innovation Competition
Stagwell's Annual Competition Acts as Incubator for Tech-Focused Marketing Startups with $1M in Funding to Start NEW YORK and LONDON, April 11, 2023
About this update from Stagwell Inc.
[{"type":"text","content":"Stagwell's Annual Competition Acts as Incubator for Tech-Focused Marketing Startups with $1M in Funding to Start\nNEW YORK and LONDON, April 11, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) Marketing Cloud has announced the winner of its 2022 Innovation Competition, a program designed to unleash employee innovation and fund technology that solves the modern marketer's pain points. SmartAssets is an AI-powered SaaS platform that uses AI to extract creative components from ads. It then uses performance data from those ads to guide and support the creative process by reporting, forecasting, and optimizing ads for effectiveness. With AI-powered asset categorization, performance analytics, and instant creative adjustments, brands can better optimize production timelines and overall media performance.\nStagwell's Annual Competition Acts as Incubator for Tech-Focused Marketing Startups with $1M in Funding to Start\"We were inspired once again by the visionary ideas that were presented in this year's internal 'Shark Tank,' where the competition was fiercer than ever,\" said Stagwell Chairman and CEO Mark Penn. \"The potential and capabilities of SmartAssets perfectly align with the needs of modern marketers – bringing data-driven decision making to the creative process – and we're excited to leverage the Stagwell ecosystem to perfect the platform, bring it to market and let it go to work.\"\nSmartAssets was developed by a team from multilingual content and media consultancy Locaria, part of Stagwell's Brand Performance Network: Chief Operating Officer Lindsay Hong, Data Scientist Eric Walzthöny, and Innovation Lead Vitaly Boitelet. The platform has three core capabilities:\nAI-powered asset management: SmartAssets reads the full content of a brand's creative library and categorizes its attributes. It ensures assets meet industry and brand standards.Performance analytics: By connecting with a brand's advertising platforms, SmartAssets provides performance reporting data not only to the creatives, but to media teams.Instant creative adjustments: After identifying opportunities, SmartAssets lets users quickly act on them by adjusting creative within the platform instantaneously.\"Global brands know that great creative drives performance just as much as a smart media strategy, and are looking for greater understanding and control of their i...