Business
Stagwell (STGW) Unveils Official News Network as an Extension of its Future of News Initiative, Allowing Clients Direct Access to Leading News Publishers
The Stagwell News Network launches in partnership with eight premier publishers New study of 7,000+ U.S. adults finds rising news consumption and greater ad
About this update from Stagwell Inc.
[{"type":"text","content":"The Stagwell News Network launches in partnership with eight premier publishers\nNew study of 7,000+ U.S. adults finds rising news consumption and greater ad lift among the most engaged news audiences, reinforcing the value of advertising in news.\nResearch to be built upon throughout Future of News programming at Cannes Lions\nNEW YORK, June 13, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the launch of the Stagwell News Network, a private marketplace (PMP) associated with its Future of News initiative. As Stagwell continues to drive greater investment into news by bringing together leaders from marketing and news media around data and forward-looking discussions, the News Network will give Stagwell clients unique access to publishers – strengthening Stagwell's ability to deliver premium news inventory and performance-driven solutions for clients.\n\n \n \n \n \n \n \n\n \nThe News Network's launch partners are Newsweek, Nexstar, NPR, Ozone, RealClear Politics, The Associated Press, The Washington Post, and TIME.\nThis announcement coincides with Stagwell and the Future of News initiative's expanded presence at the Cannes Lions International Festival of Creativity 2025. Leading up to the festival, Stagwell today unveiled new ad performance-based research, conducted by Stagwell's research consultancy HarrisX among 7,126 U.S. adults, that reveals a clear loss in campaign reach and effectiveness when foregoing news advertising.\nKey findings from the study include: \nNews Consumers are High-Impact Audiences\nNews Junkies — roughly 80.4 million U.S. adults who follow the news 'very closely' — view brands more positively than less engaged audiences across seven key brand and reputation metrics, including purchase intent, favorability, likelihood to recommend, and trustworthiness.Among News Junkies, a key target group for advertisers, the average purchase intent for 20 brand ads tested across technology, travel/hospitality, CPG, financial services, and automotive, was 66%— compared to 50% among the rest of the general population.13.8% of U.S. adults, or approximately 36.8 million individuals, are Exclusive News Junkies, defined as those who follow the news 'very closely' but do not closely follow sports or entertainment.Exclusive New Junkies show greater post-ad ex...