Business
Stagwell (STGW) Expands in Latin America with Acquisition of PROS Agency, Digital PR Leader in Brazil
Female-Founded Agency Grew 50% in 2023 and Will Scale Stagwell's Presence in Brazil and Latin America as Part of Allison SÃO PAULO, April 15, 2024
About this update from Stagwell Inc.
[{"type":"text","content":"Female-Founded Agency Grew 50% in 2023 and Will Scale Stagwell's Presence in Brazil and Latin America as Part of Allison\nSÃO PAULO, April 15, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has entered into an agreement to acquire PROS Agency (PROS), a Brazil-based brand and marketing consultancy specializing in digital public relations (PR), creative planning and production, influencer marketing, and brand development. Headquartered in São Paulo, the agency will play a key role in driving business for Stagwell within Brazil as well as the greater Latin America (LATAM) region as part of Allison, a global marketing and communications consultancy within Stagwell. \n\n \n \n \n \n \n \n\n \nThe agency will play a key role in driving business for Stagwell within Brazil as well as the greater LATAM region.\"PROS' creative strategy and digital innovation expertise helps brands create engaging and purposeful conversations with consumers, consistently pushing the boundaries of PR – making them a true leader in the region,\" said Stagwell Chairman and CEO Mark Penn. \"I worked in Latin America for several years and have always noted its massive growth potential. This acquisition is key to our accelerated global expansion strategy, and I'm pleased to welcome Daniela and her team to our network.\" \n\"Since launching our operations in Brazil and Latin America two years ago we've driven significant results for regional brands, landed new global clients such as Lenovo and Motorola, and expanded our footprint with the additions of new agency partners to our Global Affiliate network,\" said Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil. \"In less than 10 years PROS' 'People Relations' approach to creative and digital storytelling has earned the agency widespread recognition and work with the most important brands in the region. Their addition to our network further strengthens Allison's brand and positions us for significant growth in Brazil and LATAM.\" \nPROS employs a contemporary perspective to PR by connecting data and cultural context to execute in various formats. The team of over 130 professionals is co-led by founder and CEO Daniela Graicar and co-CEO Fernanda Tchernobilsky, as well as partner Alan Strozenberg. They will continue to lead ...