Business
Stagwell (STGW) Expands 'Future of News' Initiative into Asia-Pacific with a Summit in Singapore in Partnership with South China Morning Post
Summit convened prominent journalists and leaders from Business Insider, CNN, South China Morning Post and more Programming featured results from a new APAC
About this update from Stagwell Inc.
[{"type":"text","content":"\n Summit convened prominent journalists and leaders from Business Insider, CNN, South China Morning Post and more\n \n \n Programming featured results from a new APAC edition of Stagwell's News Advertising Study, drawing insights from nearly 10,000 respondents in Hong Kong, Japan, Singapore, and Vietnam\n \n \n SINGAPORE, Oct. 10, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, proudly expanded its Future of News initiative into APAC last week marked by a summit at the American Chamber of Commerce in Singapore, hosted in partnership with South China Morning Post. At the event, Stagwell unveiled new research conducted by its research consultancy HarrisX, examining public perceptions and the overall health of news advertising in the market.\n \n \n \n \n \n \n \n The survey, fielded among 9,876 adults across Hong Kong, Japan, Singapore and Vietnam, builds on Stagwell's prior News Advertising studies conducted in Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.\n \n Key Findings Include: \n \n \n 74% of APAC adults are news readers, reading an average of 7.1 articles per day.\n 21% of APAC adults are 'news junkies,' checking the news an average of 7.2 times per day and reading an average of 9.4 news articles per day.\n APAC adults are more likely to follow news very closely (21%) than they are sports and entertainment (19%).\n The research reveals no evidence of brand safety concerns across key audience groups, including News Junkies, Gen Z, Millennials, and university-educated adults.\n Among highly educated respondents, the average purchase intent for brands whose ads were placed next to news articles on global politics and crime was 66%, compared to 64% for sports and 63% for business—differences that are statistically insignificant, meaning it is safe for brands to advertise next to all of these topics.\n Among parents, purchase intent for brands whose ads were placed next to news articles on crime and entertainment was 77%, respectively, echoing it is safe for brands to advertise in these environments.\n \n \"The findings of our APAC study reinforce a consistent narrative: trusted journalism connects brands with engaged audiences and fuels stronger business outcomes, said...