Business
Stagwell (STGW) Announces 'Sport Beach' at the Cannes Lions International Festival of Creativity
Bringing Together Brands, Platforms and Athletes at the Intersection of Culture and Fandom NEW YORK and CANNES, France, Jan. 19, 2023 /PRNewswire/ -- Stagwell
About this update from Stagwell Inc.
[{"type":"text","content":"Bringing Together Brands, Platforms and Athletes at the Intersection of Culture and Fandom \nNEW YORK and CANNES, France, Jan. 19, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is creating a unique and powerful experience and activation for brands at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions): Sport Beach.\n\n \n \n \n \n \n \n\n \nBuilt for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.Sport Beach is a different kind of beach. Built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom, it will also provide opportunity to participate in sport and playfully recharge from the typical Cannes Lions experience. Ideally located on one of the largest of Cannes' beaches, La Mandala, Sport Beach will be a marquee venue all week, with Stagwell's 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument and National Research Group helping to drive the conversation. Learn more at www.SportBeach2023.com. \n\"At Sport Beach, we're building an experience that showcases the unifying power of sport and the ability of fandom to drive loyalty, affinity, and advocacy around the world,\" said Stagwell Chairman and CEO Mark Penn. \"There's a reason sport is so magnetic: it is entertainment, culture, art, technology and so much more. Sport is all about fandom and we believe that fandom is the future of business transformation.\"\nSport Beach will bring together the world's most inspirational creatives, brands, marketers, athletes, coaches and leagues to play sport, discuss the future of sport and fandom, and celebrate the impact sport has on shaping global culture. From sporting events for players of all abilities, to programming that highlights the power of sport to connect and engage fans emotionally, Sport Beach attendees will walk away with a memorable, meaningful and differentiated experience.\nLet's Play Some Ball!One centerpiece of the Sport Beach activation will be sport tournaments offering brands, media and attendees the ability to play, observe, and enjoy some of the fastest-growing and most popular sports in an idyllic beach setting – pickleball, soccer, volleyball, flag football – with t...