Business
Stagwell (STGW) Acquires LEADERS, Bolstering Global Influencer Marketing Capabilities with AI
Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud's PRophet Comms Tech Suite NEW YORK and TEL AVIV,
About this update from Stagwell Inc.
[{"type":"text","content":"Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud's PRophet Comms Tech Suite\nNEW YORK and TEL AVIV, Israel, July 24, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud's PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.\n\n \n \n \n \n \n \n\n \nThe company joins SMC's PRophet Comms Tech Suite of AI-powered offerings for modern PR and marketing professionals.Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell's agencies around the world, including existing tools in the PRophet Comms Tech Suite.\n\"We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,\" said Mark Penn, Chairman and CEO, Stagwell. \"Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.\"\n\"Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,\" said Aaron Kwittke...