Business
SPORT BEACH Announces Clubhouses for Super Bowl and NBA All-Star Weekend
Each SPORT BEACH Clubhouse will bring together a curated audience of senior decision-makers to reimagine how brands, athletes, and fans converge and make
About this update from Stagwell Inc.
[{"type":"text","content":"Each SPORT BEACH Clubhouse will bring together a curated audience of senior decision-makers to reimagine how brands, athletes, and fans converge and make deals NEW YORK CITY, NY / ACCESS Newswire / January 26, 2026 / SPORT BEACH, the global platform driving business at the intersection of sport and culture, today announced details around February's two SPORT BEACH Clubhouses: Super Week in San Francisco and NBA All-Star Weekend in Santa Monica. As announced at CES earlier this month, SPORT BEACH operates as its own business unit within Stagwell (STGW), activating throughout the year as a hub for marketers, athlete-entrepreneurs and sport business professionals to build communities that drive real growth. \"Our Super Bowl and All-Star Weekend Clubhouses are two examples of how we're building momentum in 2026,\" said SPORT BEACH CEO Beth Sidhu. \"Our Clubhouses, more intimate activations than our signature Cannes presence, serve as a space for guests to dive into conversations around future partnerships and trailblazing collaborations between brands and athletes.\"SPORT BEACH Super Week ClubhouseThursday, February 5th and Friday, February 6th at the Metreon in San Francisco, CAGuests will enjoy two full days of activities including Morning Miles, an exclusive run club experience in collaboration with Christian McCaffrey's while on earth ™ performance footwear and apparel brand, and mainstage programming centered around the future of football. SPORT BEACH will also host the annual USA TODAY Ad Meter Summit, where the Ad Meter team will lead exclusive conversations with the creative minds behind this year's Super Bowl ads.Apply for a pass to join the Super Bowl Clubhouse.SPORT BEACH NBA All-Star Weekend ClubhouseSaturday, February 14th at the Sandbourne Hotel in Santa Monica, CAIn partnership with WME Basketball, SPORT BEACH will host a one-day Clubhouse where guests can tip off All-Star Weekend with live viewing of the NBA Skills Challenge and Dunk Contest, panel programming with a range of WME Basketball talent, a live podcast taping, networking and a cocktail party.\"This collaboration is an exciting evolution of our long-standing relationship with the Sport Beach platform,\" said Karen Brodkin, COO, WME Basketball. \"NBA All-Star Weekend has always been a tentpole moment for WME Basketball to connect our premier talent with glob...