Business
POST-ELECTION NOVEMBER HARVARD CAPS / HARRIS POLL: TRUMP APPROVAL RATING AT 54% AS VOTERS HOPE HE WILL ADDRESS TOP ISSUES OF INFLATION AND IMMIGRATION
80% OF VOTERS PRIORITIZE CANDIDATES' POSITION ON ISSUES OVER PERSONAL QUALITIES IN CASTING THEIR VOTE 71% OF VOTERS SAY ELON MUSK'S ENDORSEMENT HAD THE

About this update from Stagwell Inc.
[{"type":"text","content":"80% OF VOTERS PRIORITIZE CANDIDATES' POSITION ON ISSUES OVER PERSONAL QUALITIES IN CASTING THEIR VOTE\n71% OF VOTERS SAY ELON MUSK'S ENDORSEMENT HAD THE BIGGEST IMPACT ON THE ELECTION\nNEW YORK and CAMBRIDGE, Mass., Nov. 18, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.\nThe poll shows that Trump won over Harris by 2 points, driving the core issues of inflation and immigration most salient to the majority of Americans. Republicans closed in on the Democratic advantage of early and mail-in voting. Voters primarily relied on TV news channels for election coverage, followed by social media, and are split on whether coverage was biased. Looking ahead to the new administration, voters are divided on perceptions of Trump but want him to prioritize tackling inflation.\n\"This was an election about issues, and the economy and immigration played the biggest roles. Trump won on a clear message of middle- and working-class economics,\" said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. \"But while he's won over people up to 54% and Republicans are supportive of his policies, he has to be careful in over-projecting his mandate – underneath is still a division of the election that has not yet resolved itself.\"\nTRUMP +2 ON HARRIS IN FINAL POLLING; +4 AMONG INDEPENDENTS\n50% of voters say they voted for Trump, including 92% of Republicans and 49% of Independents; while 48% of voters say they voted for Harris, including 90% of Democrats and 45% of Independents.82% of voters say they voted (Democrat: 86%; Republican: 87%; Independent: 70%). Non-voters cited lack of motivation, feeling like their vote didn't matter, and dislike of the candidates as top reasons they did not vote.37% of voters voted in-person on Election Day, 32% voted in-person before Election Day, and 31% voted by mail. 56% of the electorate say they made up their mind on who they were voting for before September. 34% of Democrats, 28% of Republicans, and 32% of Independents voted by mail.11% of the 2024 electorate were first-time voters. 31% of first-time voters decided who they were voting for before September, 24% decided the week of the elec...