Business
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
The awards recognize how Stagwell's (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative
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[{"type":"text","content":"The awards recognize how Stagwell's (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative marketing approaches\nNEW YORK, March 12, 2025 /PRNewswire/ -- This week, GALE won two of the industry's top awards: Ad Age's 2025 Business Transformation Agency of the Year and Adweek's 2025 U.S. Media Agency of the Year. These accolades recognize GALE's unique positioning as the industry's only Business Agency, bringing excellence across all its offerings—from strategy and creative to emerging media and technology—to deliver transformative growth for its clients.\nGALE's recognition as Ad Age's Business Transformation Agency of the Year underscores its founding mission to deliver measurable business outcomes for its clients. This approach requires strategic, modern solutions for each partner and campaign, forging deeper connections with consumers to drive meaningful change. GALE's transformational work for Hard Rock, H&R Block, MilkPEP, and Buchanan's were noted by Ad Age, in particular. For instance, GALE's \"Come Together\" campaign–helping Hard Rock develop and launch its first-ever loyalty program, Unity–drove a 20% increase in cross-line-of-business revenue. GALE's additional successes include building a CRM program that added $91 million in revenue in just one year for a QSR giant, increasing yearly revenue by 59% for a car rental giant, and reversing a decades-long sales decline for dairy milk.\nOne of the components of GALE's business transformation effectiveness is a strong approach to media, as recognized by the Adweek U.S. Media Agency of the Year win. Highlighting GALE's innovation across media strategy, planning, and execution, key pillars that contributed to this award include: launching Alchemy.Ai, a proprietary AI platform that optimizes media, creative, and operations; formalizing a social-first offering, which drives engagement through audience-centric approaches; and GALE's commitment to providing equal and unmatched excellence across both its media and creative offerings. Adweek named GALE its Breakthrough Media Agency of the Year just two years ago, reinforcing the agency's position as a leading force in the space.\nOf the wins, GALE's Global CEO, Andrew Noel, said, \"GALE's recognition as both Business Transformation Agency of the Year and U.S. Media Agenc...