Business
Code and Theory Network Expands With Addition of Instrument and Left Field Labs
Unifying Stagwell's digital transformation agencies provides greater scale and growth opportunities for clients NEW YORK, July 31, 2024 /PRNewswire/ -- The
About this update from Stagwell Inc.
[{"type":"text","content":"Unifying Stagwell's digital transformation agencies provides greater scale and growth opportunities for clients\nNEW YORK, July 31, 2024 /PRNewswire/ -- The Code and Theory Network, Stagwell's digital transformation network, has expanded to include Instrument and Left Field Labs. The move strategically aligns Stagwell's individual digital transformation agencies under the Code and Theory Network to create unparalleled digital transformation capabilities unseen in the market today.\n\n \n \n \n \n \n \n\n \nThis expansion bolsters the Code and Theory Network, which is the only end-to-end digital transformation network backed by 50% engineers and 50% creatives at scale.\nThe Code and Theory Network now consists of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs (LFL), Rhythm and Mediacurrent.\nTogether, the Code and Theory Network is positioned to deliver comprehensive value from concept to continuity, serving as strategic partners in AI-driven transformation. Its human-led, tech-powered approach embeds AI into its capabilities, delivering practical, tangible benefits for its clients.\nInstrument is a design and technology company dedicated to helping brands unlock their full potential. It comprises its first all-women C-suite, which underscores its commitment to diversified perspectives in leadership. Across the verticals of brand, product and marketing, Instrument continues to experience tremendous growth, across a diverse set of new and long-standing partners.\nLeft Field Labs is the creative technology and innovation partner for some of the world's most ambitious brands — where people go to build what's next. Recently, LFL spotlighted Google Search's new, more innovative modalities utilizing AI and AR. LFL conceptualized, designed and built a new website to drive product demos and Google app downloads, which launched to celebrate Search's 25-year anniversary. Other clients include Amazon, Hasbro, Disney, Verizon and Uber.\nAs part of the Code and Theory Network, Instrument and Left Field Labs have the opportunity to further elevate their creative and engineering capabilities while maintaining their distinct cultures. They will benefit from complementary specialty digital expertise, centralized resources and expanded collaboration for shared growth. Additionally, they can leverage the Code and Theory Network's f...