Business
Code and Theory Named Adweek's Inaugural Innovation Agency of the Year
Code and Theory honored for redefining customer experiences through creativity, technology and AI-driven innovationNEW YORK, Dec. 9, 2025 /PRNewswire/ -- Code
About this update from Stagwell Inc.
[{"type":"text","content":"Code and Theory honored for redefining customer experiences through creativity, technology and AI-driven innovationNEW YORK, Dec. 9, 2025 /PRNewswire/ -- Code and Theory, the industry-leading creative and technology network within Stagwell (NASDAQ: STGW), has been named Adweek's first-ever Innovation Agency of the Year.\n \n \n \n \n \n \n \nAt a time when the business landscape is undergoing its most profound transformation since the dawn of the internet, Code and Theory's recognition reflects a fundamental shift in what businesses need from their agency partners. Marketing is no longer a discrete function. It's becoming the connective tissue between customer experience, operational systems and AI-driven decision-making.A recent study conducted by WSJ Intelligence in conjunction with Code and Theory revealed that 93% of executives believe their customer experiences are \"broken.\" The companies that will win aren't just hiring agencies to make ads or one-off creative work. Businesses want partners who can help them build the actual systems that run their business. These systems connect everything they do, from marketing to products to service, so the customer gets one clear, consistent experience instead of disconnected moments.Clients come to Code and Theory for innovations that couldn't exist without its balance of 50% engineers and 50% creatives. New capabilities include:The Machine for Stagwell: An enterprise-level, AI-driven orchestration platform that unifies people, tools and data across the marketing organization. It reinvents how the entire discipline operates.Experience Transformation Practice (EXT): EXT was built to close the gap between technology investment and realizing value with measurable ROI. Instead of adding more tools to an already crowded stack, EXT maximizes tech around people (customers, employees and stakeholders) to unlock efficiency, clarity and growth.Engine: A new definition of how a studio operates. AI-native from the ground up, Engine is built to prototype and produce at algorithmic speed, fundamentally reimagining the relationship between concept and execution for clients like Amazon, Microsoft, NFL and NBC.These innovations are paying off. Code and Theory has achieved significant growth while delivering transformative results for some of the world's most ambitious brands, including Microsoft, TI...