Business
ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE
Scaled connected commerce operations signal a new era of growth and transformation in the region LONDON, Aug. 15, 2023 /PRNewswire/ -- Global media agency
About this update from Stagwell Inc.
[{"type":"text","content":"Scaled connected commerce operations signal a new era of growth and transformation in the region\nLONDON, Aug. 15, 2023 /PRNewswire/ -- Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.\nThe launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and clients across fast-moving consumer goods (FMCG), luxury, retail, and consumer electronics verticals – brought into Assembly from fellow Stagwell Brand X Performance Network and e-commerce specialist agency Brand New Galaxy. The new division will further scale Assembly's award-winning global retail media expertise, operated in region across partners like Amazon, Bol.com, Sephora and Douglas.\n\"Retail Media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high,\" says Matt Adams, Assembly Europe CEO. \"Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey.\"\nWith a robust retail portfolio and proven track record across the globe, Assembly's global business works to improve and scale digital performance for retail and DTC brands – boasting return-on-investment (ROI) increases upwards of 30% on same media spend when clients transition from another agency or in-house team to Assembly.\nThe retail media division launch follows a series of new client wins and leadership hires under Assembly Europe CEO Matt Adams, who joined the agency in March 2023. \nABOUT ASSEMBLY Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary,...