Business
SPYR's Pocket Starships to Complete "Soft Launch" in 2016 with Significant Content Expansion
SPYR's Pocket Starships to Complete "Soft Launch" in 2016 with Significant Content Expansion.
About this update from Spyr, Inc.
[{"type":"text","content":"\n\n\n\nSPYR's Pocket Starships to Complete \"Soft Launch\" in 2016 with Significant Content Expansion\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nSPYR's Pocket Starships to Complete \"Soft Launch\" in 2016 with Significant Content Expansion\nPR Newswire\nDENVER, May 25, 2016\n\n\n\nDENVER, May 25, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry, and in the restaurant industry, today announced that its most recently published game, Pocket Starships (www.pocketstarships.com), has quietly and organically reached over 1 Million installs since its \"soft launch.\"\n\nSince its initial release on April 1, 2014, Pocket Starships has been in the \"soft launch\" stage, during which the developer has performed analysis of the data collected from organic installs and has tweaked the game to maximize user retention, engagement and monetization.  During the soft launch, the development team working on Pocket Starships has also been working hard on opening up distribution channels by adding expansion patches (updates) to open up new platforms.  \n\nBeing a real-time, truly cross-platform (Android, iOS, Kindle, PC, Mac, etc.) MMO game, Pocket Starships is the first game of its kind.  For this reason, its development required additional time and work to get it where it is now. Even in a \"soft launch,\" data analysis phase with no active marketing, Pocket Starships has attracted over 1 Million installs, which bodes extremely well for SPYR and Pocket Starships when marketing efforts are instituted.  \n\nA recently released minor update resulted in overwhelmingly positive reviews and an increase in revenue.  See: http://finance.yahoo.com/news/spyrs-pocket-starships-reports-positive-130100153.html.  In fact, even more positive results are now being seen as a result of that update.  Data from the Google Play Store now shows that, on the Android platform, there has been a 50.42% increase in the average revenue from each paying...