Business
SPYR's 'Pocket Starships' Designed to Drive Sustained Revenue through Retention and Engagement
SPYR's 'Pocket Starships' Designed to Drive Sustained Revenue through Retention and Engagement.
About this update from Spyr, Inc.
[{"type":"text","content":"\n\n\n\nSPYR's 'Pocket Starships' Designed to Drive Sustained Revenue through Retention and Engagement\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nSPYR's 'Pocket Starships' Designed to Drive Sustained Revenue through Retention and Engagement\nPR Newswire\nDENVER, May 11, 2016\n\n\n\nDENVER, May 11, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in the mobile game & app development and publishing industry, and in the restaurant industry today provided an explanation of how its subsidiary's newest deal to publish Pocket Starships (www.pocketstarships.com) will help the company drive sustained game revenue through player retention and engagement strategies.\n\nSPYR and Spectacle Games have a fully developed strategy designed to build user retention and engagement, which they expect will lead to sustained revenue growth through in-app purchases.  Pocket Starships is designed in such a way that the level of in-app purchases made by players will drive revenue for the game, and because of this, Pocket Starships is not reliant on ad revenue to be successful, though it is always an option to create additional revenue through strategic ad placement.\n\nBecause of the level of live competition and skill involved, Pocket Starships falls into the \"Midcore\" gaming category. \"[a]list daily,\" a marketing firm and publisher of a games industry newsletter and on-line forum for games professionals, observed in an April 12 article that: \"In 2016, U.S. mobile gaming revenue is expected to reach $3.31 billion, up from $2.03 billion in 2013….\" with Midcore titles being a significant part of that increase.  (The Mobile Midcore: What it Means and Why Developers Say it's the Future, http://www.alistdaily.com/strategy/mobile-midcore/).  \n\nWhile \"Midcore\" is a popular buzzword at the moment, to be truly successful in the \"Midcore\" market, a game must appeal to both the snacking practices of casual mobile players, as well as the competitive instincts of hard-core players.  Pocket Starships is des...