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SPYR's Marketing and Advertising Campaign for Pocket Starships Exceeding Projections
SPYR's Marketing and Advertising Campaign for Pocket Starships Exceeding Projections.
About this update from Spyr, Inc.
[{"type":"text","content":"\n\n\n\nSPYR's Marketing and Advertising Campaign for Pocket Starships Exceeding Projections\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nSPYR's Marketing and Advertising Campaign for Pocket Starships Exceeding Projections\nPR Newswire\nDENVER, Sept. 29, 2016\n\n\n\nDENVER, Sept. 29, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry, and in the restaurant industry, today announced that its marketing and advertising campaign following the launch of the Pocket Starships Hivespawn expansion has been extremely successful.\n\nFollowing the launch of the Pocket Starships Hivespawn expansion earlier this month, SPYR began its marketing and advertising campaign to drive user acquisition.  Today, SPYR announced that those marketing and advertising efforts have been very successful and, in many instances are exceeding projections.  \n\nMore specifically, for the partial month period September 1, 2016 through September 22, 2016, as compared to the entire month of August 2016:\n\n\nNew user registrations have increased by more than 600%. \nDaily active users have increased by more than 200%. \nThe first day conversion (number of users making a purchase on the first day) rate has increased by more than 30%. \nThe number of first time paying user has increased by more than 200%. \nThe total number of paying users has increased by more than 85%. \nThe number of transactions (in app purchases) has increased by more than 80%.\nAdditionally, some iOS platform specific data for the partial month period September 1, 2016 through September 22, 2016, as compared to the entire month of August 2016:\n\n\nImpressions (number of people looking at the app) have increased by more than 200%. \nApp Units (number of transactions) have increased by more than 350%. \nRevenue (values of in app purchases) has increased by more than 175%. \nUser sessions have increased by more than 175%. \nProduct page views have increased by more than 300%.\nPaul Thind, SPYR's Managing Dire...