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SPYR's Average Revenue Per Daily Active User for Pocket Starships Outperforming Industry Averages
SPYR's Average Revenue Per Daily Active User for Pocket Starships Outperforming Industry Averages.
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[{"type":"text","content":"\n\n\n\nSPYR's Average Revenue Per Daily Active User for Pocket Starships Outperforming Industry Averages\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nSPYR's Average Revenue Per Daily Active User for Pocket Starships Outperforming Industry Averages\nPR Newswire\nDENVER, June 27, 2016\n\n\n\n\n\n\n\n\nDENVER, June 27, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry, and in the restaurant industry, today announced that its most recently published game, Pocket Starships (www.pocketstarships.com), is currently performing well above industry averages with respect to its Average Revenue Per Daily Active User (ARPDAU).\n\nARPDAU, like ARPPU, which was addressed in a prior release, is one of several standard metrics used in the mobile games industry to measure success, and is particularly informative when analyzing the success of free-to-play games like Pocket Starships.  It measures the Average Revenue Per Daily Active User, meaning that it is calculating the average revenue generated each day per active user, whether or not those users are paying for anything within the game.\n\nAccording to gameanalytics.com, the ARPDAUs of mobile games in early 2016 have ranged from $0.008 for games in the Card genre up to $0.09 for Sports Games.  Games in the Action, Strategy and Role Playing genres, all of which Pocket Starships could be classified under, had ARPDAUs of $0.075, $0.047, and $0.087 respectively during early 2016. (http://www.howtomakemobilegames.com/post/gameanalytics-what-are-the-highest-performing-game-genres-in-2016-7928862).  \n\nIn 2016, Pocket Starships has continuously exceeded these averages by a large margin.  Pocket Starships' ARPDAU was $0.15 for January 2016, $0.18 for February 2016, $0.16 for March 2016, $0.33 for April 2016 (though data appears to show an anomaly in this month), $0.21 for May 2016 and $0.22 for the first two weeks of June 2016.  \n\nEven discounting the anomalous month of April, Pocket ...