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SPYR's ARPPU for Pocket Starships Exceeds Industry Averages
SPYR's ARPPU for Pocket Starships Exceeds Industry Averages.
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[{"type":"text","content":"\n\n\n\nSPYR's ARPPU for Pocket Starships Exceeds Industry Averages\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nSPYR's ARPPU for Pocket Starships Exceeds Industry Averages\nPR Newswire\nDENVER, June 21, 2016\n\n\n\nDENVER, June 21, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry, and in the restaurant industry, today announced that its most recently published game, Pocket Starships (www.pocketstarships.com), is currently performing above industry averages with respect to its Average Revenue Per Paying User (ARPPU).\n\nARPPU is one of several standard metrics used in the mobile games industry to measure success, and is particularly informative when analyzing the success of free-to-play games like Pocket Starships.  It measures the Average Revenue Per Paying User per day, so it reflects only the number of players who actually pay for items or \"power-ups\" within the game to calculate the average daily revenue generated.\n\nAccording to gameanalytics.com, the ARPPUs of mobile games in early 2016 have ranged from $4.30 for games in the Word genre up to $19.50 for Role Playing Games.  Games in the Action and Strategy genres had ARPPUs of $14.60 and $14.70, respectively, for the first month or so of 2016. (http://www.howtomakemobilegames.com/post/gameanalytics-what-are-the-highest-performing-game-genres-in-2016-7928862).  Pocket Starships is a game that falls into the Action, Strategy and Role Playing genres.\n\nFrom January 2016 through the first two weeks of June 2016, Pocket Starships has a mean ARPPU of $18.63, exceeding the ARPPUs of other Action and Strategy games by approximately $4.00.  For the first two weeks of June, Pocket Starships has posted a mean ARPPU of $22.39, exceeding even the industry average for Role Playing Games by almost $3.00.  SPYR and the developers of Pocket Starships attribute the increase in the ARPPU in June, at least in part, to the minor update that was released at the beginning of May.\n\nPau...