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SPYR Targets Worldwide Audience for Pocket Starships as Asian Market Continues Solid Growth
SPYR Targets Worldwide Audience for Pocket Starships as Asian Market Continues Solid Growth.
About this update from Spyr, Inc.
[{"type":"text","content":"\nSPYR Targets Worldwide Audience for Pocket Starships as Asian Market Continues Solid Growth\n\nSPYR Targets Worldwide Audience for Pocket Starships as Asian Market Continues Solid Growth\n\nNEW YORK, NY--(Marketwired - November 17, 2016) - In 2016, the global games market grew to almost $100 billion according to Newzoo's Global Games Market Report. In that report, China and the Asia-Pacific region account for almost half of the total revenue ($46.6 billion). SPYR, Inc. (OTCQB: SPYR) recognizes that getting its flagship MMO game Pocket Starships into that region and sharing in the revenue as that space continues to grow, should serve its shareholders well. SPYR recently added a video game industry expert to its team, in part, for the purpose of developing strategic partnerships for the company in Asian markets. Mike Turner is SPYR's VP of Strategic Partnerships and, in addition to developing partnerships for SPYR's games in Asian markets, he will also launch a new eSports initiative for the company. A huge benefit to Turner is that Pocket Starships is a true cross-platform game that allows players to use PC and Mobile devices to play against other gamers all at the same time no matter the device they're using. This is a significant sales tool as SPYR tries to move into the Asian markets because it allows SPYR to share in the market revenue for both PC and mobile. For the first time ever, mobile gaming is taking a larger share of the global games market revenue than PC with $36.9 billion, up 21.3% globally according to Newzoo.Mike Turner says that his vision for SPYR and Pocket Starships is to attract gamers for the long haul, and he believes that when the company launches into the eSports arena, it should benefit the game's growth even more. \"My focus for over a decade has been online, typically 'Free to Play' and operating our titles as 'Games as a Service.' Rather than finishing your game, manufacturing the 'gold master,' spending your marketing budget all at once, and shipping a DVD to retailers, we have a constant and ongoing relationship with our customers. We want people engaging with our product over months and years, not just short sessions of games you can pick up and put down easily.\"With Pocket Starships, there is real conflict happening in the universe. Every day we have people fighting it out for control of terri...