Business
Facebook's Almost 2 Billion Active Users Offers SPYR Huge Opportunity to Grow Pocket Starships' User Base
Facebook's Almost 2 Billion Active Users Offers SPYR Huge Opportunity to Grow Pocket Starships' User Base.
About this update from Spyr, Inc.
[{"type":"text","content":"\nFacebook's Almost 2 Billion Active Users Offers SPYR Huge Opportunity to Grow Pocket Starships' User Base\n\nFacebook's Almost 2 Billion Active Users Offers SPYR Huge Opportunity to Grow Pocket Starships' User Base\n\nNEW YORK, NY--(Marketwired - February 14, 2017) - SPYR, Inc.'s (OTCQB: SPYR) Pocket Starships recently became part of the first group of games available on Facebook's new Gameroom platform. Gameroom is a downloadable Windows desktop gaming platform that allows users to play web, ported mobile and native Gameroom games in a dedicated PC app (www.facebook.com/gameroom). SPYR's flagship game, Pocket Starships, a real-time, cross-platform space-themed MMO game, should benefit greatly from being available in Facebook's Gameroom because of the access it gives to Facebook's large user base. According to Facebook, its website has about 1.8 billion monthly active users worldwide as of November 2016, and the premiere social network expects to expand its monthly active users to more than 2 billion sometime this year. Gameroom will be available and marketed to that vast user base.Facebook says 1.18 billion people log onto its website every single day, so it's clear that there are a large number of Facebook users who are active and who consistently visit the website. Facebook also has 1.66 billion active users who access the website on their mobile devices. And, if you think Facebook is slowing down with the addition of all those other social media platforms that continue to pop up, guess again. CNBC reported that at 1.79 billion monthly active users, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) -- combined. This makes Facebook users a promising audience for any company's marketing efforts. What this means for SPYR is a huge opportunity to reach lots of eyeballs and a chance for Pocket Starships to grow just as Facebook's Gameroom grows. SPYR can benefit from what should be a lot of free advertising by Facebook to drive its users to download the Gameroom platform. SPYR itself can also create sponsored advertising on Facebook directing Facebook's users to find and play Pocket Starships on the platform. Gamers will also receive game suggestions based on the games that they play, so SPYR could benefit from having users who play games that are similar to Poc...