Business
Sprouts Farmers Market Named “Official Grocer of the Southeastern Conference”
The multi-year sponsorship integrates Sprouts into SEC Network programming with a special focus on women’s sports and championships PHOENIX--(BUSINESS
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"\nThe multi-year sponsorship integrates Sprouts into SEC Network programming with a special focus on women’s sports and championships\n\n\n PHOENIX--(BUSINESS WIRE)--\nToday, Sprouts Farmers Market, one of the largest and fastest growing specialty retailers of fresh, natural, and organic food in the United States, announced a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official Grocer of the SEC.” The deal – which officially kicks off on July 1 – will surround the SEC’s marquee women’s sports properties, including women’s basketball and gymnastics.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240620527779/en/Sprouts Farmers Market Named “Official Grocer of the Southeastern Conference” (Graphic: Business Wire)\nThe new sponsorship begins this week with Sprouts’ presentation of a first-of-its-kind television mini marathon of SEC women’s sports on SEC Network as a celebration of the Anniversary of Title IX on Sunday, June 23. The marathon will feature top women’s sports highlights from women’s basketball, softball and gymnastics championships.\n\n\n“Sprouts’ sponsorship of the Southeastern Conference is our latest example of furthering equity in sports for women, while also expanding the reach of our brand to new audiences,” said Alisa Gmelich, senior vice president and chief marketing officer of Sprouts. “Our commitment to promoting healthier lifestyles within our communities remains steadfast, and supporting college athletics, and specifically empowering women in sports.”\n\n\nThe sponsorship includes integration of Sprouts Farmers Market on SEC Network programming and within the SEC footprint through SEC Nation, the network’s traveling football pre-game show. Sprouts will also activate on-site at SEC FanFare at the football championship in Atlanta -- and will have a presence at other major SEC championship events, including the SEC Women’s Basketball Championship, the SEC Gymnastics Championship and the SEC Softball Championship in 2025.\n\n\n“We are pleased to welcome Sprouts Farmers Market as an official sponsor of the Southeastern Conference, and we are particularly excited about Sprouts’ commitment to the support of women’s athletics in the SEC,” said SEC Commissioner Greg Sankey. “Our sponsor program is i...