Business
Sprouts Farmers Market Announces Seven New NIL Deals Across Women’s Sports
The fastest-growing specialty retailer expands its PowHERed by Sprouts platform, reinforcing its commitment to fueling female athletes with a new NIL class
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"\nThe fastest-growing specialty retailer expands its PowHERed by Sprouts platform, reinforcing its commitment to fueling female athletes with a new NIL class featuring basketball standouts Lauren and Sienna Betts\n\n\n PHOENIX--(BUSINESS WIRE)--\nSprouts Farmers Market today announced the addition of seven new individual Name, Image and Likeness (NIL) partnerships with female college athletes. The new class, featuring talent from various sports, represents the brand’s deep commitment to its trailblazing PowHERed by Sprouts platform. Sprouts is on a mission to power women both on and off the field, fueling performance through nutrition and partnering with athletes who are changing the game in women’s sports and in their communities.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021371645/en/Sprouts expands its PowHERed by Sprouts platform, fueling female athletes with a new NIL class featuring basketball standout and reigning Defensive Player of the Year, Lauren Betts.\n“Sprouts is proud to be the first natural retailer to invest in women’s collegiate athletics – empowering female athletes, fueling their performance and celebrating their impact in the communities we serve,” said Alisa Gmelich, Chief Marketing Officer of Sprouts. “We are thrilled to support this new Sprouts NIL class to build a healthier and stronger future for all female athletes.”\n\n\nSince 2022, Sprouts has partnered with over 165 female athletes at more than 30 universities, fueling their health and performance through NIL sponsorships. This new class brings together standout athletes from the pitch, court, diamond and pool. The seven new Sprouts NIL athletes will share their personal connections to Sprouts and how the brand supports their health, wellness, and community, all through their social media channels. From choosing their favorite protein-packed meals like Sprouts’ brand-new Wellness Bowls, to the best snacks to maximize on-field performance and off-the-field recovery.\n\n\nThe new NIL class includes:\n\n\n\nLauren Betts, Basketball (Los Angeles)\n\n\nNamed the National Defensive Player of the Year and the unanimous conference Defensive Player of the Year from 2024 – 2025, Betts became the first player in school history to record 600+ points, 300+ rebounds and 100+ blocks in a seas...